johnnie walker house
Johnnie Walker House Continues China Expansion with Cruise Liner Debut
Whisky brand Johnnie Walker's ultra-luxe private club maintains its China focus with a launch onboard the Genting Dream cruise liner debuting in Guangzhou. Read More
Johnnie Walker House Taps Into Chengdu’s Growing Taste For Experiential Luxury
The western city remains the next big frontier for luxury brands as it hosts Johnnie Walker's third ultra-luxe "whisky embassy" in China. Read More
Following Shanghai’s Lead, Beijing Gets Its Own Johnnie Walker House
Coming over a year after the launch of China's first Johnnie Walker House at Shanghai's Sinan Mansions, this week saw the grand opening of the second location in Beijing. Read More
Johnnie Walker Taps Chinese Artist Ma Liang For Moon Festival Campaign
Having previously partnered with Chinese director Jia Zhangke as well as fashion designers Jenny Ji and Xander Zhou, writer Han Han and artist Pan Jianfeng, whisky brand Johnnie Walker is no stranger to localized marketing campaigns and limited-edition products for the China market. Read More
Cognac Demand Surges In China, But Whisky Makers Won’t Go Down Easily
Long a favorite among upwardly mobile Chinese (or those who hope to appear that way), demand for cognac in China has surged in the last decade, with the country now poised to become the largest consumer of the French brandy within the next four years. Read More-
Filmmaker Zoe Cassavetes Directs Johnnie Walker “True Rarity” China Campaign
Continuing its strong push to foster a new generation of Chinese whisky drinkers, the Diageo-owned whisky maker Johnnie Walker recently signed the Manchester-based ad agency Love to promote its Johnnie Walker Blue Label in the China market. Read More -
Johnnie Walker Announces Second “Yulu” Campaign, $1.6 Million Fund In Shanghai
The 2012 Yulu campaign goes beyond the first, profiling only one high-profile celebrity, actor Chen Kun, and with Johnnie Walker making the new campaign more about individuals looking to make their mark on society. Read More 
Video: Luxury Brands Get Personal To Make Experiential Marketing Work In China
From Shanghai's Johnnie Walker House to Shang Xia's pop-up "Human and Nature" exhibition and Shanghai Tang's Mongolian Village in Hong Kong, major brands are pulling out all the stops to appeal to a more discriminating Chinese luxury consumer. Read More-
Scotland Cashing In On Chinese Demand For Premium Scotch
Celebrating the one-year anniversary of Beijing's move to give Geographical Indication of Origin status to Scotch whisky, this week Scottish First Minister Alex Salmond toasted the booming Chinese whisky trade on a trip to the Chinese capital. Read More -
Interview: Johnnie Walker House Immerses Shanghai In Whisky Culture
Launched this past May at Shanghai's Sinan Mansions, the first Johnnie Walker House built outside of Scotland is nothing if not a shrine to the history, culture and appreciation of whisky. Read More
