Jo Malone London
Why Jo Malone’s “London Gent” Advertisement Backfired
If John Boyega’s successful Jo Malone campaign hinged on authenticity and diversity, the brand’s Chinese version exuded the exact opposite. Read More
Diptyque’s Secret on Growing a “Scented” Business in China
The French niche fragrance brand Diptyque, famous for its chic candles, perfumes, and accessories, is having a breakout moment in China. Read More
Beauty Buyers in China Embrace Pricey Mega Boxes
The goodies-filled Christmas Advent calendar, an increasingly popular product in the Western beauty industry in recent years, has finally made its way into China. Read More
