jnby
China Furious Over JNBY’s Horrific Kidswear Designs
Chinese fashion group JNBY caused public outrage over its disturbing child clothing line. Should this incident put international brands on alert as well? Read More
Louis Vuitton Pre-Launches Fall 2021 Menswear At Shanghai Popup
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
What China’s “Lying-Flat” Trend Means For Luxury Brands
Thanks to China’s new lying flat movement, young consumers are choosing slower lifestyles. But can luxury brands connect with this trend? Read More
Louis Vuitton Reinvents Its Travel Origins Amid Pandemic Restrictions
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms —… Read More
‘Femvertising’ Is Luxury’s Key To Winning Young China
In 2020, luxury brands that touched on female empowerment thrived with equality-conscious youth in China. But they’ll have to up the ante in 2021. Read More
How Luxury Watchmakers Make Themselves Relevant To Chinese Shoppers
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns from the likes of Michael Kors, Croquis, and Tmall. Read More
The Winners and Losers in China Digital Marketing This Week
We analyze luxury brand campaigns from JNBY, L'Oreal, and Karl Lagerfeld. Read More
Alibaba’s Fashion Ambitions—and Obstacles—Showcased in New York
The ability to sell millions of articles of clothing and accessories online doesn’t automatically provide Alibaba with an “in” to high fashion. Read More
Alibaba Denies It Pressured 44 Apparel Brands to Quit JD
It was recently reported that 44 fashion labels closed their shops on JD.com due to pressure from e-commerce rival Alibaba, but the latter denies it. Read More
How Local Chinese Brand JNBY Stays Strong by Resisting KOLs
In a recent interview, JNBY’s creative director talks about how this popular Chinese label uses the 'fan economy' to drive its evolution and success. Read More
