• Webinar: How Collaborations Are Defining Experiences in China

    China’s Gen Z and millennial consumers seek novel products that stand out from the crowd, fueling a rapidly evolving culture of innovative “mega-collaborations” between brands.  While many brand pairings may appear extreme or even bizarre, such items are widely talked about, and their freshness and limited-time appeal can tempt young consumers to at least try ... Read More
  • WeChat Optimization for DMOs & Cultural Institutions

    2020 has been an extremely difficult year for the tourism and cultural industries. But there’s no doubt it will rebound, and when it does, it could potentially be one of the biggest years on record for Chinese visitors. That being said, planning for the 2021/22 travel surge needs to begin now. Chinese travelers will be ... Read More