Jing Daily Fashion Week Score
At Paris Fashion Week, Brands Tap Online Celebrity Power
Having taken notes from other contenders this fashion season, brands are tapping into the power of Chinese celebrities and KOLs for social engagement. Read More
Milan Fashion Week Pivots to Livestreaming Amid Virus Fear
With the help of Tencent, Milan Fashion Week took the unprecedented step to livestream all runway shows to reach a locked down China. Read More
At London Fashion Week, Social Media Plays A Larger Role Than Ever
Due to the Covid-19 virus, Chinese fashionistas, celebrities, and KOLs have had to miss London Fashion Week, but social media has kept them in the loop. Read More
At NYFW, Brands Struggle to Connect to China Without KOLs
Jing Daily evaluates how brands connect with their Chinese audiences using our Fashion Week Score. New York F/W 2020 finds brands lacking digital reach. Read More
At PFW, Which Brands Connected With China’s Millennials?
Fashion week presents an opportunity for brands to connect with Chinese audiences. In Paris, some brands excelled while others missed the mark. Read More
In Milan, Versace and D&G Continue to Suffer
Fashion week presents an opportunity for brands to connect with Chinese audiences. At MFW, some brands excelled while others missed the mark. Read More
At LFW, Which Brands Resonated With China’s Millennials?
Fashion week presents an opportunity for brands to connect with Chinese audiences. In London, some brands excelled while others missed the mark. Read More
The Best and Worst of NYFW SS20
The Jing Daily team is pleased to introduce the Jing Daily Fashion Week Score, which evaluates a range of parameters to assess how a brand’s collection resonates with Chinese audiences. Read More
