Jing Daily Fashion Week Score
A Return to NYFW Doesn’t Disappoint
Even though the pandemic is far from over, America's fashion capital didn’t disappoint during NYFW. But did it interest China’s fashion lovers? Read More
Dior Tops Our Ranking During Men’s Week
From Dunhill to Dior, Prada to Loewe, Jing Daily highlights some of the best shows from the men’s schedule to see how they connected with Chinese audiences. Read More
Springtime In Shanghai
The latest edition of the Jing Daily Fashion Week Score heads to Shanghai Fashion Week, where the entire industry celebrated “Blooms Of Spring.” Read More
Paris Fashion Week Embraces Chinese Talents
Next up, it’s Paris’ turn, as the Jing Daily Fashion Week Score focuses on how brands’ collections resonated with Chinese audiences. Read More
Milan Is In The Mood For Fashion
This season’s Jing Daily Fashion Week Score moves to Milan, where we will analyze the brands and designers who best engaged with online Chinese audiences. Read More
Shanghai Fashion Week Outpaces The Big Four
For the first time in its history, the Jing Daily Fashion Week Score evaluates how Shanghai Fashion Week’s designers connected with Chinese audiences. Read More
Against Odds, PFW Successfully Connects With China
Paris Fashion Week Spring 2021 made clear that livestreaming and watch parties are the foolproof way to capture audiences in China. Read More
At Milan Fashion Week, Brands Double Down On China
Milan put on quality fashion shows during the pandemic, even though international attendee figures were down again, and most chose to watch online. Read More
At London Fashion Week, Chinese Engagement Was Hit-And-Miss
Although London is still operating within the pandemic, many designers made efforts to show their collections in multiple ways during London Fashion Week. Read More
Despite NYFW Going Digital, Brands Struggled to Connect to China
The theme of NYFW was the positive transformations that have emerged from the pandemic, but connections with Chinese audiences were few and far between. Read More
