jimmy choo
Will Kors-Versace Push into China Remake the Landscape?
Michael Kors’ likely takeover of Versace comes at a time both companies are making aggressive, strategic and savvy pushes into the lucrative Chinese market. Read More
Fashion Houses Fight for Market Share in the Booming Chinese Shoe Market
Luxury fashion brands are increasingly targeting affluent Chinese female consumers with their hard-to-resist, high-end shoes. Read More
Fur Faces Opposition in Chinese Fashion Industry
China is responsible for 75 percent of the fur sold globally. Now brands in China are drawing attention to the harm caused by a material often associated with luxury. Read More
Ailing Shoe Brand Sergio Rossi Gets a Second Chance in China
The Italian brand is hoping a partnership with Adrian Cheng's Luxba Group and a new focus on millennials can turn things around after the brand closed 10 stores in China… Read More
China Wants Fewer Burberry and BV Handbags, More Chanel and Hermès
A recent survey by investment bank RBC Europe found that market leaders Chanel, Gucci, Hermès, and Prada are even more desirable among Chinese luxury consumers, extending their lead on other… Read More
Luxury Streetwear Goes Mainstream in Label-thirsty China
2017 was the year China went crazy for streetwear. Luxury brands have taken note, but it remains to be seen how many Chinese consumers are willing to follow what they… Read More
The 3 Best Ways for Brands to Win Over China’s Affluent Men
Magazine-style-content, machine learning about user preferences, and personalized service are all key to reaching this key consumer demographic. Read More
WeChat Names Users’ Favorite Moments Ads of 2017
Luxury brands Montblanc, Jimmy Choo, Dolce & Gabbana, BMW, and Dior were among WeChat users’ favorites. Read More
Michael Kors Plans to Turn Jimmy Choo Into A Billion-Dollar Brand
Michael Kors' acquisition of Jimmy Choo could accelerate the expansion of the British luxury footwear brand into the Chinese market. Read More
How This Social Luxury Shopping Startup Stands Out in a Tmall World
In China’s massive e-commerce market, MyMM uses a playbook of social marketing strategies to target audiences with increasingly diverse needs. Read More
