jimmy choo

Luxury brands and retailers are using the "dress for success" concept and “pretty is power” association to market their goods to Chinese millennial women. Read More

Michael Kors’ likely takeover of Versace comes at a time both companies are making aggressive, strategic and savvy pushes into the lucrative Chinese market. Read More

Luxury fashion brands are increasingly targeting affluent Chinese female consumers with their hard-to-resist, high-end shoes. Read More

China is responsible for 75 percent of the fur sold globally. Now brands in China are drawing attention to the harm caused by a material often associated with luxury. Read More

The Italian brand is hoping a partnership with Adrian Cheng's Luxba Group and a new focus on millennials can turn things around after the brand closed 10 stores in China last year. Read More

A recent survey by investment bank RBC Europe found that market leaders Chanel, Gucci, Hermès, and Prada are even more desirable among Chinese luxury consumers, extending their lead on other brands. Read More

2017 was the year China went crazy for streetwear. Luxury brands have taken note, but it remains to be seen how many Chinese consumers are willing to follow what they saw as more authentic outsider designers as they sign up to heritage luxury houses. Read More

Magazine-style-content, machine learning about user preferences, and personalized service are all key to reaching this key consumer demographic. Read More

Luxury brands Montblanc, Jimmy Choo, Dolce & Gabbana, BMW, and Dior were among WeChat users’ favorites. Read More

Michael Kors' acquisition of Jimmy Choo could accelerate the expansion of the British luxury footwear brand into the Chinese market. Read More