jiepang
Social Media Explosion Gives Brands A Second Chance In China
For brands that prematurely jumped into an underdeveloped China market, worked with the wrong local partners, or simply botched their initial forays into the country, the explosion in home-grown Chinese… Read More
Louis Vuitton Pairs With Jiepang For “The Meaning of Travel” Campaign
Running through the end of the month, the new Louis Vuitton campaign on Jiepang, "The Meaning of Travel" encourages users to check in at any Louis Vuitton store in China… Read More
Brands Struggle To Connect With China’s “Post-90s” Generation
Though China's "post-90s" consumers are the country's future big spenders, brands are finding it difficult to connect with the nebulous new demographic, causing a rethink about long-term marketing strategies. Read More
Ralph Lauren Takes (Another) Shot At China, Targets Europe-Bound Chinese Tourists
Much-discussed but long-delayed, Ralph Lauren's China expansion push may finally take place this year, with the American brand announcing this week plans to open 60 stores in the Greater China… Read More
Coach Takes To Weibo With Year Of The Dragon E-Cards
Continuing its Year of the Dragon collaboration with artist Zhang Lan, Coach recently launched a special e-card feature on its official Chinese-language website, designed to let people share Chinese New… Read More-
Following Lead Of Louis Vuitton & Burberry, Starwood Links Up With Jiepang
With its new partnership with Jiepang, Starwood looks to extend its Starwood Preferred Guest (SPG) loyalty program into the digital realm specifically for Chinese travelers. Read More -
More Luxury Brands See Youku As China Marketing Tool
Many of the luxury brands that depend on the increasingly lucrative China market have been quick to experiment with digital marketing via popular "clones", adaptations of websites and services that… Read More -
Louis Vuitton Latest Brand To Partner With Jiepang, “China’s Foursquare”
Through August 30, visitors to Louis Vuitton's "Voyages" exhibition can now check in through Jiepang and collect a special LV branded virtual badge, share details about the show with friends,… Read More -
Jiepang, China’s Foursquare, Teams Up With 2011 Strawberry Music Festival
Running from April 30-May 2 at the Tongzhou Canal Park, the third annual Strawberry Music Festival will present three days of non-stop music from hundreds of Chinese and international groups. Read More -
As Beijing Cracks Down On Outdoor Advertising, Luxury Giants Go Digital
Beijing's luxury-obsessed consumers are now more spoiled than ever, as many of the world's top high-end brands have learned that outdoor advertising is less effective than online outreach and have… Read More
