jeremy lin
Three Powerful Luxury x Artist Collaborations From 2020
Artist collaborations equate a luxury brand with high-end interests is an effective tool to strength brand equity. Jing Daily looks at three recent collaborations in China. Read More
Coach’s New Campaign Flopped With Ambassador Jeremy Lin
Coach debuted its spring 2021 presentation by inviting basketball player Jeremy Lin as ambassador. The Ad was criticized "Tasteless" by Chinese Netizen. Read More
NBA To Launch Chinese New Year Festivities For Massive China Fan Base
For the third year in a row, the NBA is honoring its largest global fan base with Lunar New Year celebrations both in China and at home. Read More
Event Watch: CAAMFest Hits The Bay Area (March 14-24)
Running from March 14-24, CAAMFest is set to hit the Bay Area with an explosion of film, food, music and more from some of the most innovative Asian and Asian… Read More
Luxury Automakers Target China’s “Wild West”
With demand rising steadily in inland China as consumers in top-tier cities on the country's wealthier east coast cut back, luxury automakers are looking to expand in second-, third- and… Read More
