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European Consumers Are Buying Less American Brands. What Does This Mean For America?
In a crowded retail environment, a brand’s origin is an important differentiator. How can the US change its brand story to attract more European consumers? Read More
China’s High Tariffs Squeeze Canada’s Luxury Brands
Markups of up to 80 percent on everything from automobiles to handbags exported to China create challenges for luxury brands across North America. Read More
China: This Week In Digital Luxury Marketing
A roundup of new and ongoing digital campaigns launched by luxury brands in China through February 15, 2013, featuring Givenchy Beauty, Lane Crawford, and Coach. Read More
China: This Week In Digital Luxury Marketing
A roundup of new and ongoing digital campaigns launched by luxury brands in China through January 25, 2013, featuring Jaguar, Cadillac, and Bao Bao Wan Fine Jewelry. Read More
Beijing Auto Show 2012: Luxury Automakers Unveil China-Focused Editions
With the Beijing Auto Show in full swing, the world's luxury automakers have started to roll out new models, either designed for the China market, or with China's still-growing appetite… Read More
