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This year's mid-year sales promotion 618 Shopping Festival, e-commerce is teaming up with live streaming platforms to boost sales. Read More

We take a look at how China’s major e-commerce platforms approach these festivals, and what are some of the best practices brands can implement. Read More

The world’s two largest e-tailers, Alibaba and Amazon, are viewed as rivals engaged in a global showdown, but the reality is far more complex. Read More

The new changes, perhaps the most dramatic policy shift in Little Red Book’s 6-year history, is expected to impact over 3/4 of the site’s influencers. Read More

Sephora positions itself as the top multi-brand beauty retailer in China, we spoke with Sephora Asian president Benjamin Vuchotand to learn how they do it. Read More

In an exclusive interview with Jing Daily, the brand's CEO Alex Bolen speaks about what he’s observed and why now, during a heated trade war, is the time for the brand to press onward in China. Read More

As Singles’ Day has evolved and the Chinese luxury market has bloomed, the presence of, and approach taken by luxury brands have changed significantly. Read More

China’s high-tech powerhouses Tencent and Alibaba are moving into the digital marketing business. And that has huge implications, opportunities, and challenges for luxury brands and digital agencies. Read More

Hu Shengli successfully grew JD.com's dominance in the sale of electronics online. What can he accomplish as head of fashion? Read More

The luxury e-commerce platform is quickly establishing new partnerships with Western luxury brands, such as Saint Laurent and Alexander McQueen. Read More