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Can Crypto Save China’s Diamond Market?
Diamonds have not caught the attention of Chinese investors because they tend to lose their resale value. But that could change thanks to cryptocurrency. Read More
How JD.com Is Luring Luxury Brands Back
China issued rules to prevent monopolistic behavior from internet firms. As such, luxury brands will no longer have to choose between Tmall or JD. Read More
How Luxury Brands Can Connect With Aging Chinese Millennials
Can luxury brands leverage the striking parallels between China’s millennials and its senior demographic to gain a stronger foothold in the county? Read More
Tencent Launches ‘Famous Products’ To Win Back Luxury Brands
WeChat has just added a new section called "Famous Products" to its six-month-old e-commerce marketplace, Tencent Huiju. Will it succeed? Read More
How TikTok and Shein Are Taking Over the World
Among other things, 2020 will go down as the year that Chinese brands finally made it on the world stage, with TikTok and Shein leading the way. Read More
Get Ready For China’s ‘Omnichannel 2.0’ Economy
With innovation moving at a breakneck pace, elite luxury brands must now master China’s complex new "online-to-offline 2.0” economy. Read More
Florasis Premieres New Animation for Chinese Valentine’s Day
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Predicting The Future Of Daigou Shopping
When COVID-19 brought the world to a standstill, it did the same to daigou sellers. So what is the future for this once-lucrative industry? Read More
Could Douyin Give Tmall, JD a Run for Their Money?
From flagship stores to payment services, Douyin continues to bolster its e-commerce capabilities. But will this be enough to beat out bigger tech foes? Read More
Why ‘Invisible Luxury’ Is China’s Latest Trend
Young consumers have been demanding brands step up their efforts surrounding mindfulness, health, and discretion, but COVID-19 has accelerated this process. Read More
