JD-C
Roar of Applause for Bulgari’s Year of the Tiger Campaign
While Chinese New Year campaigns are often hit or miss, Bulgari strikes a cord with consumers by spotlighting exclusive products and traditional customs. Read More
The Year of the Tiger is the Year of Gucci
Most global fashion houses have failed at marketing Chinese zodiac symbols. So how did Gucci hit a homerun with its recent tiger campaign? Read More
How Chaumet Set the Bar for Luxury Legacy Exhibitions in China
Forward-thinking online sales tactics have been booming in China lately. But Chaumet is forging a plan for longer-term relationships with local customers. Read More
Saint Laurent’s Dedication to Cultural Cultivation Fuels Growth in China
Jing Daily spoke with Saint Laurent’s CEO Francesca Bellettini to learn about Saint Laurent’s China strategy in this post-pandemic moment. Read More
CEO Livio Proli on Bringing Missoni to China
For the first time, Italian heritage label Missoni has entered China. Read what CEO Livio Proli’s plans are for the market. Read More
How to Recontextualize Brand Narratives in China
Jing Daily explores three takeaways from Max Mara’s innovative campaign, including how it shared its brand heritage with local shoppers. Read More
JOOR’s Digital Wholesale Model Eyes China Market
As the leading digital platform for luxury wholesale management, JOOR processes over $1.5 billion in wholesale transactions monthly. Read More
How Gucci Establishes Long-Term Relationships With Chinese Celebrities
Jing Daily looks at how Gucci builds long-term relationships with Chinese celebrities and collaborates with them to create engaging content. Read More
Hang Lung’s Heartland 66 in Wuhan Reshapes Central China Retail
Wuhan has been elevating its status among Tier-1 cities, but a new mall from Hang Lung Properties is putting it on the map. Read More
How Brands Can Put Female Empowerment Into Action in China
Jing Daily analyzes how Max Mara’s latest content strategies can inspire global players eying China’s lucrative womenswear segment. Read More
