jaeger-lecoultre
Luxury brands add cultural twists to their Mid-Autumn Festival gift boxes in 2023
In addition to mooncakes, teas and incense have become go-to gifts for luxury brands wanting to treat their customers this Mid-Autumn Festival. Read More
About time: Watches and Wonders Shanghai opens doors to public for first time
IWC Schaffhausen, Vacheron Constantin, Piaget and Jaeger-LeCoultre were among the 14 luxury brands to launch their latest watches in Shanghai. Read More
Borders Reopen, But Will China’s Luxury Watch Buyers Return To Old Habits?
Narrowing cross-border price differentials and increasing efforts by brands to engage watch aficionados are boosting China's demand for luxury timepieces to new highs. Read More
Lucky Rabbits For 2023: Luxury Brands Connect With Chinese Consumers Via Lunar New Year Timepieces
Lunar New Year designs provide watch brands with an opportunity to connect with one of their most important customer bases: the East Asian consumer. Read More
Alibaba And JD.com Keep Double 11 Revenues Secret. The Chinese Consumer Is Clearly Changing.
Keeping quiet on the final results of Double 11, China’s biggest e-commerce giants face stiff competition and changing consumer sentiment. Read More
When It Comes To Hard Luxury, China’s Digital Natives Want Real-Life Experiences
The common thread uniting hard luxury pop-ups is that their primary considerations are footfall and brand education rather than immediate sales. Read More-
Why Real-Life Experiences Help Sell Hard Luxury to China’s Gen Z
A proven best practice for hard luxury brands is to engage Chinese Gen Zers by offering aspirational experiences that are easily shareable online. Read More 
Can Non-Chinese KOLs Ever Threaten Local Leaders’ Market Dominance?
China’s netizens have a complicated relationship with non-Chinese KOLs. But it’s not all bad. Should international brands bank on working with them? Read More
Chinese Female Leaders Gain Seats At Global Fashion Tables
Global corporations must be able to adapt to rapidly-changing consumer demands. In China, that will take the expertise of the country’s female leaders. Read More
Hard Luxury Gets the Livestreaming Treatment
Hard luxury, referring to the high-end watch and fine jewelry category, is now embracing digital to lure customers making big-ticket purchases online. Read More
