jaeger-lecoultre
Why Real-Life Experiences Help Sell Hard Luxury to China’s Gen Z
A proven best practice for hard luxury brands is to engage Chinese Gen Zers by offering aspirational experiences that are easily shareable online. Read More
Can Non-Chinese KOLs Ever Threaten Local Leaders’ Market Dominance?
China’s netizens have a complicated relationship with non-Chinese KOLs. But it’s not all bad. Should international brands bank on working with them? Read More
Chinese Female Leaders Gain Seats At Global Fashion Tables
Global corporations must be able to adapt to rapidly-changing consumer demands. In China, that will take the expertise of the country’s female leaders. Read More
Hard Luxury Gets the Livestreaming Treatment
Hard luxury, referring to the high-end watch and fine jewelry category, is now embracing digital to lure customers making big-ticket purchases online. Read More
Kering LVMH Rivalry Set to Intensify with Moncler Tiffany Acquisitions
LVMH and Kering are set to deepen their rivalry with strategic acquisitions that will have far-reaching implications, particularly in the China market. Read More
How the Rise of the Pre-Owned Watch in China is Disrupting the Watch Industry
Pre-owned watches have become a reasonable alternative and an inconspicuous choice compared to splashy new models for Chinese younger generation. Read More
Latecomer Breitling’s Bold and Speedy China Expansion
One of the oldest independent Swiss luxury watchmakers Breitling has recently ramped up its efforts to capitalize on the booming Chinese market. Read More
Louis Vuitton, Chanel and Others Awarded Luxury Tender Contracts from Airport Authority Hong Kong
Airport Authority Hong Kong has awarded contracts to a star-studded line-up comprising many of the world’s most famous luxury brands. Read More
In Dizzying Reversal, China Firm in Talks with Richemont to Shed Jeweler Buccellati
Swiss luxury company Compagnie Financière Richemont SA is reportedly in talks with Chinese firm Gansu Gangtai to acquire Italian jeweler Buccellati. Read More
Are Chinese Millennials Bored of Celebrity Brand Ambassadors?
At a time when Chinese millennials aspire to be KOLs themselves, are celebrity luxury brand ambassadors still relevant? Read More
