Jackson Yee
Fake Fans Continue to Plague Celebrity, Influencer Endorsements in China
For Western luxury brands in China, the best way to avoid collaboration failures is the simplest way: brands need to do their homework first. Read More
Versace, Coach & Givenchy: Measuring the Gravity of the China T-Shirt Controversy
Jing Daily measures the gravity of the Versace, Coach, and Givenchy T-shirt controversies in China, and why such cultural missteps keep on happening. Read More
How Rimowa Boosts Tmall E-Commerce Sales with New China Brand Ambassador
Rimowa is experiencing a sales surge on its official flagship store on Alibaba’s B2C marketplace Tmall thanks to the new Chinese spokesperson Jackson Yee. Read More
Cai Xukun and Yang Mi Remain the Top Celebrities in China in April: R3
The April R3 Celebrity Index revealed that Chinese boyband member Cai Xukun and actress Yang Mi were the most-buzzed-about stars in China last month. Read More
Bottega Veneta’s China Ambition May Come Too Late
Bottega Veneta is playing catch-up in China. But it won't be easy as the luxury industry starts to feel the pain from political uncertainties and economic slowdown. Read More
Will Bottega Veneta’s Celeb Spokesman Jackson Yee Be Worth His Weight in Gold?
Earlier this month, Milan-based luxury giant Bottega Veneta hired Chinese pop superstar and teen idol Jackson Yee as its first celebrity spokesman in the Asia-Pacific region. Read More
