Jackson Yee
Unzipping China’s Denim Opportunity
The Chinese jeans market is forecasted to reach $13.4 billion and should become the world’s largest consumer of denim clothing by 2023. Read More
Bvlgari’s Latest Collection Conquers China With Its Customizable Scents
With perfume finally starting to take off in China, Bvlgari’s Allegra Collection is winning customers with sustainability, craftsmanship and quality. Read More
How adidas’ 2021 Campaign Won Chinese New Year
Jing Daily analyzes the creative storytelling and cutting-edge omnichannel communication strategies of adidas’ Chinese New Year 2021 campaign. Read More
Meet China’s New, Young Luxury Heroes For 2021
China’s post-COVID-19 market is crucial, and its luxury consumers are much younger than in other parts of the world. But who are they? Read More
M&A Predictions for 2021
From beauty growth to tech innovation, Jing Daily asked the luxury experts which key trends will be driving new deals in 2021. Read More
“Silver Foxes” Are The Latest KOL Craze In China
Elderly KOLs are subverting expectations on Douyin and finding success as KOLs. But can luxury brands take advantage of these “silver foxes?” Read More
“Debutante Style” Proves China Has Mixed Feelings About Luxury
Chinese netizens are chastising a new “debutante style” as flexing over owning luxury items. How, then, will luxury brands’ Gen-Z strategies be affected? Read More
Soaring China Demand Boosted Tiffany’s Third Quarter Sales
On November 24th, Tiffany & Co. reported a strong earnings growth in third quarter, helped by a resurgence of demand in China and e-commerce. Read More
What Brands Have Perfected Digital Storytelling In China?
72 percent of consumers will only engage with personalized marketing messages, but creating personalized digital content that connects with users is tricky. Read More
The Importance of China’s Gen Z Men in Pearl Earrings
Sporting feminine-looking jewelry has become more than a passing trend for Chinese Gen Z men, who are mirroring “Fresh Young Meat” oppulent fashion styles. Read More
