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  • Fashion

    Prada Leveraged China First Strategy To Drop Its Next “IT” Bag

    Wenzhuo Wu  |   Share
    Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Prada, Cartier, and Ralph Lauren. Read More
  • Market Trends

    Breaking Down WeChat Advertising For Luxury Brands

    Chenyue Fu  |   Share
    WeChat has rewarded luxury brands that advertise on the platform, but now they're offering brands new initiatives that could provide more sales solutions. Read More
  • Fashion

    How to Reach Chinese Men with Your Luxury Brand

    Adina-Laura Achim  |   Share
    China’s roughly 33 million surplus men, commonly referred to as Guanggun or “bare branches” have become a powerful consumer base for global luxury brands. Read More
  • Influencers

    China’s Changing Masculinity Propels a Brand New Idol

    Dao Nguyen  |   Share
    What is the latest male idol like in China? One thing is for sure: He's a far cry from the K-pop idols of years past. Meet Li Xian. Read More
  • Influencers

    What is a KOC? Behind China’s Latest Influencer Trend

    Tamsin Smith  |   Share
    KOCs might only have a few hundred followers and focus on product reviews, but they are fast becoming a brand-friendly way to reach Chinese consumers. Read More
  • Social Media

    WeChat Leverages Celebrity Halo Effect to Increase Ad Engagement

    Ruonan Zheng  |   Share
    Many WeChat users were surprised to spot stars profile on their feed, turns out that it’s a new gimmick by WeChat to boost the visibility of moments ads. Read More
  • Fragrance

    When Smells Sell: Chinese Male Celebrities and Their Favorite Fragrances

    Dao Nguyen  |   Share
    A look at how Chinese male celebrities like Liu Hao Ran influence the fragrance market in China through social media channels like Weibo. Read More
  • Influencers

    Here’s The 7 Bad Boys of China’s Luxury Brands

    Tamsin Smith  |   Share
    From Kris Wu to Jackson Wang, many of China's online youngsters are rabidly loyal to their chosen idols. So what happens to the brands when their ambassadors mess up? Read More
  • Influencers

    The 6 Male Instagram Stars Taking China by Storm

    Tamsin Smith  |   Share
    Here are the top Chinese teen heartthrobs that you need to start following on Instagram. Read More

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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 02/26/2021

Index LevelDaily Change% Change
316.45-$6.18-1.92%
View Index

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