Jackson Wang
Prada Leveraged China First Strategy To Drop Its Next “IT” Bag
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Prada, Cartier, and Ralph Lauren. Read More
Breaking Down WeChat Advertising For Luxury Brands
WeChat has rewarded luxury brands that advertise on the platform, but now they're offering brands new initiatives that could provide more sales solutions. Read More
How to Reach Chinese Men with Your Luxury Brand
China’s roughly 33 million surplus men, commonly referred to as Guanggun or “bare branches” have become a powerful consumer base for global luxury brands. Read More
China’s Changing Masculinity Propels a Brand New Idol
What is the latest male idol like in China? One thing is for sure: He's a far cry from the K-pop idols of years past. Meet Li Xian. Read More
What is a KOC? Behind China’s Latest Influencer Trend
KOCs might only have a few hundred followers and focus on product reviews, but they are fast becoming a brand-friendly way to reach Chinese consumers. Read More
WeChat Leverages Celebrity Halo Effect to Increase Ad Engagement
Many WeChat users were surprised to spot stars profile on their feed, turns out that it’s a new gimmick by WeChat to boost the visibility of moments ads. Read More
When Smells Sell: Chinese Male Celebrities and Their Favorite Fragrances
A look at how Chinese male celebrities like Liu Hao Ran influence the fragrance market in China through social media channels like Weibo. Read More
Here’s The 7 Bad Boys of China’s Luxury Brands
From Kris Wu to Jackson Wang, many of China's online youngsters are rabidly loyal to their chosen idols. So what happens to the brands when their ambassadors mess up? Read More
The 6 Male Instagram Stars Taking China by Storm
Here are the top Chinese teen heartthrobs that you need to start following on Instagram. Read More
