IWC
China: This Week In Digital Luxury Marketing
A roundup of new and ongoing digital campaigns launched by luxury brands in China through March 17, 2013, featuring Alexander Wang, Louis Vuitton, and Moët & Chandon. Read More
China: This Week In Digital Luxury Marketing
A roundup of new and ongoing digital campaigns launched by luxury brands in China through March 3, 2013, featuring Chow Tai Fook, Maserati, and IWC Schaffhausen. Read More
Watchmaker IWC Profiles “Wang Luyan’s Beijing”
Currently with over 40 points of sale in China, including its latest flagship at Beijing's Parkview Green, watchmaker IWC Schaffhausen recently profiled artist Wang Luyan for the first in its… Read More
China: This Week In Digital Luxury Marketing
A roundup of new and ongoing digital campaigns launched by luxury brands in China through February 1, 2013, featuring TAG Heuer, IWC, and Chow Tai Fook. Read More
China’s Luxury Watch Market Not Nearly As Grim As It May Seem
While Chow Tai Fook seems to view its new JV with Richemont as a credibility-booster for its watch-selling business, for Richemont it's clear that something must be done to boost… Read More
IWC Promotes New Beijing Flagship With Sina Weibo Competition
Fresh off its recent boutique opening at Pacific Place in Hong Kong, on November 22 Swiss luxury watchmaker IWC Schaffhausen opens its latest flagship at Beijing's new Parkview Green mall. Read More
