IWC
After Eileen Gu, IWC Partners With Faction Skis To Ride China Winter Sports Hype
Swiss watch brand IWC and Faction Skis released 55 pairs of luxury skis. Will jumping on the winter sports trend work out for the watchmaker? Read More
Despite Hard Times In Q4, Richemont Is Confident in China And Alibaba
Despite a ripple effect from the COVID-19 pandemic during Q4, Richemont’s Chairman is confident in both the group’s online shift and China’s recovery. Read More
Dunhill Set to Expand in China Travel Retail Market
Richemont-owned luxury brand Alfred Dunhill is primed for expansion in the Asia Pacific travel retail market. Read More
Louis Vuitton, Chanel and Others Awarded Luxury Tender Contracts from Airport Authority Hong Kong
Airport Authority Hong Kong has awarded contracts to a star-studded line-up comprising many of the world’s most famous luxury brands. Read More
Luxury Watch Brands Struggle to Feel ‘Exclusive’ Online
Motivated by rapid sales growth in China, high-end watch brands are attempting to build their digital presence in China without getting lost among the Pocky and paper towels. Read More
China: This Week In Digital Luxury Marketing
A roundup of recent and ongoing digital campaigns on China’s social media, featuring Lane Crawford, Porsche, W Hotel, De Beers, and IWC. Read More
From Zombie Bruce Lee To Keanu Reeves: China’s Top 5 Luxury Ads Of 2013
Luxury brands experimented with a range of video formats in 2013 in hopes of encouraging social media shares through sophisticated messaging. Read More
China: This Week In Digital Luxury Marketing
A roundup of ongoing Western holiday-themed campaigns in China through December 9, featuring Sisley, Lancôme, Kate Spade, IWC, and Coach. Read More
China: This Week In Digital Luxury Marketing
A roundup of new and ongoing campaigns in China through September 19, featuring Fendi, L’Occitane en Provence, IWC, Tissot, and Clarisonic. Read More
China: This Week In Digital Luxury Marketing
A roundup of new and ongoing digital campaigns launched by luxury brands in China through March 24, 2013, featuring Coach, IWC Schaffhausen, TAG Heuer, and Lane Crawford. Read More
