IWC

Airport Authority Hong Kong has awarded contracts to a star-studded line-up comprising many of the world’s most famous luxury brands. Read More

Motivated by rapid sales growth in China, high-end watch brands are attempting to build their digital presence in China without getting lost among the Pocky and paper towels. Read More

A roundup of recent and ongoing digital campaigns on China’s social media, featuring Lane Crawford, Porsche, W Hotel, De Beers, and IWC. Read More

Luxury brands experimented with a range of video formats in 2013 in hopes of encouraging social media shares through sophisticated messaging. Read More

A roundup of ongoing Western holiday-themed campaigns in China through December 9, featuring Sisley, Lancôme, Kate Spade, IWC, and Coach. Read More

A roundup of new and ongoing campaigns in China through September 19, featuring Fendi, L’Occitane en Provence, IWC, Tissot, and Clarisonic. Read More

A roundup of new and ongoing digital campaigns launched by luxury brands in China through March 24, 2013, featuring Coach, IWC Schaffhausen, TAG Heuer, and Lane Crawford. Read More

A roundup of new and ongoing digital campaigns launched by luxury brands in China through March 17, 2013, featuring Alexander Wang, Louis Vuitton, and Moët & Chandon. Read More

A roundup of new and ongoing digital campaigns launched by luxury brands in China through March 3, 2013, featuring Chow Tai Fook, Maserati, and IWC Schaffhausen. Read More

Currently with over 40 points of sale in China, including its latest flagship at Beijing's Parkview Green, watchmaker IWC Schaffhausen recently profiled artist Wang Luyan for the first in its "globetrotter" video series. Read More