internet
Douyin, Kuaishou, Red, Bilibili: Where to Promote Your Brand in China Besides WeChat?
Where should you promote your brand in China? We review Douyin, Kuaishou, Little Red Book, and Bilibili to help you pick the right one for your brand. Read More
Report on Daimler Executive’s Racist Remarks Goes Viral Online in China
Daimler Executive's racist remarks fueled outrage on China's Weibo platform, even though the company relieved the manager's position immediately. Read More
Why Luxury Can’t Ignore China’s 89% Mobile Internet Use
As Chinese consumers become increasingly "mobile-native" in 2015, luxury brands need to pay close attention to how they shop, connect, and share. Read More
5 Vital Facts Brands Need To Know About China’s Online Shoppers
With brands preparing for a projected 730 million internet users in China by 2016, a new report takes a detailed look at Chinese consumers' online habits. Read More
China: This Week In Digital Luxury Marketing
A roundup of new and ongoing digital campaigns launched by luxury brands in China through January 25, 2013, featuring Jaguar, Cadillac, and Bao Bao Wan Fine Jewelry. Read More
China’s Rising E-Commerce Tide Not Lifting All Boats
China's young e-commerce market may be booming, but owing to low profit margins, cut-throat competition and regular price wars, times remain tough for major domestic e-tailers. Read More
In Fashion And Social Media, What Is Hong Kong’s Position?
Coinciding with the launch of major fashion weeks around the world, this month Hong Kong played host to several social media events. Read More
For Luxury Brands In China, WeChat Is The Place To Be
One of the hottest topics in the China digital marketing world is the potential for WeChat, the world’s largest group messaging app, to break into the broader global social media market. Read More
Zara Jumps On China’s E-Commerce Bandwagon
Now with more than 100 brick-and-mortar locations in more than 40 cities in China, on September 5 the Spanish fast fashion juggernaut Zara will launch its mainland Chinese online store, jumping on the country's multibillion-dollar e-commerce bandwagon. Read More
Social Media Explosion Gives Brands A Second Chance In China
For brands that prematurely jumped into an underdeveloped China market, worked with the wrong local partners, or simply botched their initial forays into the country, the explosion in home-grown Chinese social media is offering a new lease on life for those brave (or well-capitalized) enough to try again. Read More
