internet

Where should you promote your brand in China? We review Douyin, Kuaishou, Little Red Book, and Bilibili to help you pick the right one for your brand. Read More

Daimler Executive's racist remarks fueled outrage on China's Weibo platform, even though the company relieved the manager's position immediately. Read More

As Chinese consumers become increasingly "mobile-native" in 2015, luxury brands need to pay close attention to how they shop, connect, and share. Read More

With brands preparing for a projected 730 million internet users in China by 2016, a new report takes a detailed look at Chinese consumers' online habits. Read More

A roundup of new and ongoing digital campaigns launched by luxury brands in China through January 25, 2013, featuring Jaguar, Cadillac, and Bao Bao Wan Fine Jewelry. Read More

China's young e-commerce market may be booming, but owing to low profit margins, cut-throat competition and regular price wars, times remain tough for major domestic e-tailers. Read More

Coinciding with the launch of major fashion weeks around the world, this month Hong Kong played host to several social media events. Read More

One of the hottest topics in the China digital marketing world is the potential for WeChat, the world’s largest group messaging app, to break into the broader global social media market. Read More

Now with more than 100 brick-and-mortar locations in more than 40 cities in China, on September 5 the Spanish fast fashion juggernaut Zara will launch its mainland Chinese online store, jumping on the country's multibillion-dollar e-commerce bandwagon. Read More

For brands that prematurely jumped into an underdeveloped China market, worked with the wrong local partners, or simply botched their initial forays into the country, the explosion in home-grown Chinese social media is offering a new lease on life for those brave (or well-capitalized) enough to try again. Read More