international women’s day

What's the perfect promotion during a virus lockdown — a video game. And Alibaba introduced a popular yet respectful one with its Valentine's Day campaign. Read More

By rebranding social stereotypes about women in China, NEIWAI's social media campaign shined through the crowd ahead of International Women's Day 2020. Read More

To mark this year's International Women's Day, local brands leveraged the growing empowerment and self-consciousness among Chinese female consumers. Read More

On International Women’s Day, a Chanel perfume ad was called out by Chinese netizens for its “poor copywriting,” even stating that it was “misogynistic.” Read More

C-beauty (Chinese beauty) products used to be considered low-priced alternatives to top-shelf international brands — but no longer. Read More

Women’s Day receives much less attention from luxury fashion brands in China. Here's a roundup of 5 brands that are smartly celebrating it in 2019. Read More

For this year’s International Women’s Day, American luxury fashion brand, Calvin Klein, is on a mission to empower Asian women to challenge gender norms. Read More

Resonance China's Jerry Clode warns if brands cannot move beyond tired female stereotypes, they risk alienating female consumers. Read More

With the rise of the "Her Economy" in China, March 8 is a chance for luxury brands to celebrate growing female consumer power. Read More

Luxury brands love collaborating with the fabulously popular beauty app, but some commentators are worried it’s enabling an unhealthy obsession. Read More