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international women’s day

  • Retail

    A Cheatsheet To China’s Retail Festivals, Part 2

    Gemma A. Williams  |   Share
    Here's the second part of the definitive guide to China’s lucrative retail opportunities. Do you know your Mid-Autumn Festival from your Lunar New Year? Read More
  • Hard Luxury

    Tmall to the Rescue for Luxury Timepieces

    Julienna Law  |   Share
    As China becomes the largest market for Swiss watches, Tmall offers a lifeline to brands looking to tap this appetite for hard luxury. Read More
  • Content Commerce

    How Mercedes-Benz Won Over Women on Xiaohongshu

    Louisa Loehrig  |   Share
    Who says cars are mainly for men? They are absolutely not, and Mercedes-Benz has been doing what they can to drive out (excuse the pun) this stereotype.  Read More
  • Fashion

    Zegna Tackles Contemporary Masculinity With Virtual Idol Noonoouri 

    Wenzhuo Wu  |   Share
    By tapping brand ambassador Li Xian and the virtual idol Noonoouri, Zegna sparked a broader conversation about masculinity and gender bias. Read More
  • Marketing

    5 Homegrown Brands That Represented International Women’s Day In China

    Wenzhuo Wu  |   Share
    Jing Daily reviews five best-performing International Women’s Day campaigns that went viral and built allyship with Chinese female shoppers. Read More
  • The Top 5 Luxury Brand Campaigns of 2020

    Wenzhuo Wu  |   Share
    This year, online-to-offline campaigns became standard for luxury brands in post-pandemic China, and Jing Daily has picked its top five for 2020. Read More
  • NEIWAI Founder Reimagines Female Empowerment Through Lingerie

    Wenzhuo Wu  |   Share
    Xiaolu Liu, the founder of the homegrown lifestyle brand NEIWAI, spoke with Jing Daily about what it takes to become a successful DTC brand in China. Read More
  • In China, Body Positivity Still Wrestles With The Skinny Aesthetic

    Jennifer Zhuang  |   Share
    Italian clothing brand Brandy Melville, referred to as “BM style,” is receiving hype in China recently, sparking debate on societal beauty standards. Read More
  • Marketing

    Alibaba Uses Lockdown to Promote Its Virtual Avatar Game

    Lauren Hallanan  |   Share
    What's the perfect promotion during a virus lockdown — a video game. And Alibaba introduced a popular yet respectful one with its Valentine's Day campaign. Read More
  • Companies

    How Lingerie Brand NEIWAI Connects with Chinese Women

    Yaling Jiang  |   Share
    By rebranding social stereotypes about women in China, NEIWAI's social media campaign shined through the crowd ahead of International Women's Day 2020. Read More
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