international women’s day
The Women’s Day Celebrations – or Lack Thereof – from Luxury Brands in China
Women’s Day receives much less attention from luxury fashion brands in China. Here's a roundup of 5 brands that are smartly celebrating it in 2019. Read More
Exclusive: Calvin Klein Embraces Diversity with First-Ever Women’s Day Campaign for Asia
For this year’s International Women’s Day, American luxury fashion brand, Calvin Klein, is on a mission to empower Asian women to challenge gender norms. Read More
Opinion: Marketing to Women in China Is a Massive Brand Fail
Resonance China's Jerry Clode warns if brands cannot move beyond tired female stereotypes, they risk alienating female consumers. Read More
China Sells Women’s Day With Butterflies, Goddesses, and Billboards
With the rise of the "Her Economy" in China, March 8 is a chance for luxury brands to celebrate growing female consumer power. Read More
“We Don’t Believe Chinese are Superficial or Narcissistic,” Says Meitu
Luxury brands love collaborating with the fabulously popular beauty app, but some commentators are worried it’s enabling an unhealthy obsession. Read More
Star Cruises Courts Female Luxury Travelers for International Women’s Day with Tea Parties, Supermodel Workshops
Star Cruises released a series of tailor-made onboard events that also include aromatherapy and floral arrangement workshops to attract China’s affluent women. Read More
