international women’s day
Tmall to the Rescue for Luxury Timepieces
As China becomes the largest market for Swiss watches, Tmall offers a lifeline to brands looking to tap this appetite for hard luxury. Read More
How Mercedes-Benz Won Over Women on Xiaohongshu
Who says cars are mainly for men? They are absolutely not, and Mercedes-Benz has been doing what they can to drive out (excuse the pun) this stereotype. Read More
Zegna Tackles Contemporary Masculinity With Virtual Idol Noonoouri
By tapping brand ambassador Li Xian and the virtual idol Noonoouri, Zegna sparked a broader conversation about masculinity and gender bias. Read More
5 Homegrown Brands That Represented International Women’s Day In China
Jing Daily reviews five best-performing International Women’s Day campaigns that went viral and built allyship with Chinese female shoppers. Read More
The Top 5 Luxury Brand Campaigns of 2020
This year, online-to-offline campaigns became standard for luxury brands in post-pandemic China, and Jing Daily has picked its top five for 2020. Read More
NEIWAI Founder Reimagines Female Empowerment Through Lingerie
Xiaolu Liu, the founder of the homegrown lifestyle brand NEIWAI, spoke with Jing Daily about what it takes to become a successful DTC brand in China. Read More
In China, Body Positivity Still Wrestles With The Skinny Aesthetic
Italian clothing brand Brandy Melville, referred to as “BM style,” is receiving hype in China recently, sparking debate on societal beauty standards. Read More
Alibaba Uses Lockdown to Promote Its Virtual Avatar Game
What's the perfect promotion during a virus lockdown — a video game. And Alibaba introduced a popular yet respectful one with its Valentine's Day campaign. Read More
How Lingerie Brand NEIWAI Connects with Chinese Women
By rebranding social stereotypes about women in China, NEIWAI's social media campaign shined through the crowd ahead of International Women's Day 2020. Read More
How These Five Campaigns Celebrated Women Empowerment This International Women’s Day
To mark this year's International Women's Day, local brands leveraged the growing empowerment and self-consciousness among Chinese female consumers. Read More
