international women’s day
NEIWAI Founder Reimagines Female Empowerment Through Lingerie
Xiaolu Liu, the founder of the homegrown lifestyle brand NEIWAI, spoke with Jing Daily about what it takes to become a successful DTC brand in China. Read More
In China, Body Positivity Still Wrestles With The Skinny Aesthetic
Italian clothing brand Brandy Melville, referred to as “BM style,” is receiving hype in China recently, sparking debate on societal beauty standards. Read More
Alibaba Uses Lockdown to Promote Its Virtual Avatar Game
What's the perfect promotion during a virus lockdown — a video game. And Alibaba introduced a popular yet respectful one with its Valentine's Day campaign. Read More
How Lingerie Brand NEIWAI Connects with Chinese Women
By rebranding social stereotypes about women in China, NEIWAI's social media campaign shined through the crowd ahead of International Women's Day 2020. Read More
How These Five Campaigns Celebrated Women Empowerment This International Women’s Day
To mark this year's International Women's Day, local brands leveraged the growing empowerment and self-consciousness among Chinese female consumers. Read More
Chanel’s International Women’s Day Ad Flop
On International Women’s Day, a Chanel perfume ad was called out by Chinese netizens for its “poor copywriting,” even stating that it was “misogynistic.” Read More
The New Generation of C-Beauty
C-beauty (Chinese beauty) products used to be considered low-priced alternatives to top-shelf international brands — but no longer. Read More
The Women’s Day Celebrations – or Lack Thereof – from Luxury Brands in China
Women’s Day receives much less attention from luxury fashion brands in China. Here's a roundup of 5 brands that are smartly celebrating it in 2019. Read More
Exclusive: Calvin Klein Embraces Diversity with First-Ever Women’s Day Campaign for Asia
For this year’s International Women’s Day, American luxury fashion brand, Calvin Klein, is on a mission to empower Asian women to challenge gender norms. Read More
Opinion: Marketing to Women in China Is a Massive Brand Fail
Resonance China's Jerry Clode warns if brands cannot move beyond tired female stereotypes, they risk alienating female consumers. Read More
