international women’s day
What Does Proya’s Mother’s Day Campaign Say About China’s ‘She Economy’?
Mother's Day is an underrepresented marketing occasion in China. Still, discerning local players like Proya can leverage it as a crucial branding vehicle. Read More
L’Oréal Paris Takes A Stand Against Sexual Harassment In China
By using Chinese idioms and stand-up comedy, L'Oréal broaches the topic of sexual harassment in a way that entertains and resonates with Chinese audiences. Read More
Maia Active Apologizes After Telling Feminists To ‘Shut Up’ On Women’s Day
Maia Active’s recent post calling for the end of “extreme” feminism has rubbed netizens the wrong way. What are the lessons to be learned? Read More
China’s ‘She Economy’ Booms As Women Invest In Their Own Happiness
Jing Daily looks at one of the world’s most important consumer groups — Chinese women — and breaks down their spending habits. Read More
Winning Over The ‘She Economy’: How To Tap Female Consumption In China
China's Women’s Day on March 8 highlights the unstoppable rise of female consumers. Here’s how brands can effectively tap these opportunities. Read More
Neiwai‘s International Women’s Day Campaign Makes Waves On Social Media
Neiwai's “My Body To Me” campaign for International Women's Day drove significant traffic on social media. Why does it resonate with Chinese women? Read More
A Cheatsheet To China’s Retail Festivals, Part 2
Here's the second part of the definitive guide to China’s lucrative retail opportunities. Do you know your Mid-Autumn Festival from your Lunar New Year? Read More
Tmall to the Rescue for Luxury Timepieces
As China becomes the largest market for Swiss watches, Tmall offers a lifeline to brands looking to tap this appetite for hard luxury. Read More
How Mercedes-Benz Won Over Women on Xiaohongshu
Who says cars are mainly for men? They are absolutely not, and Mercedes-Benz has been doing what they can to drive out (excuse the pun) this stereotype. Read More
Zegna Tackles Contemporary Masculinity With Virtual Idol Noonoouri
By tapping brand ambassador Li Xian and the virtual idol Noonoouri, Zegna sparked a broader conversation about masculinity and gender bias. Read More
