intellectual property
Luxury Watchmaker Chopard Accused of Copying Tiffany Ad
Chopard has been suspected of copying the interactive page design of a Tiffany WeChat campaign. Should brands worry about what’s in their backend? Read More
Luxury Counterfeiters Target Chinese Designer Brands. Can They Fight Back?
With the cost and risk of counterfeiting products from leading luxury houses rising, high-end homegrown designer brands have become their latest targets. Read More
Why Is Beijing Allowing Chinese Exporters To Sell Goods Domestically?
China’s State Council has released new guidelines to allow exporters to sell international orders domestically. Will this make the market more competitive? Read More
Armed With A New Trademark, What Will Supreme’s Next Move Be In China?
After securing a Chinese trademark this week, the New York streetwear brand Supreme has opened the door to a range of new possibilities in China. Read More
4 Intellectual Property Guidelines that are Crucial for Luxury Brands
Knock-offs practically seem like a tradition in the Chinese market, but brands and sellers have been busy fighting for intellectual property. Read More
Will Louis Vuitton’s ‘Dad Shoe’ Lawsuit Stomp Out Imitators?
Louis Vuitton officially brought action against Belle International Holdings, but what is the chance for the French luxury label to win in China? Read More
Dunhill vs. Danhuoli or How to Secure Your Logo in China
British luxury label Alfred Dunhill won its trademark infringement lawsuit against a Chinese brand, marking an important progress in IP protection in China. Read More
New Balance’s Trademark Win Sets Right Example for Foreign Brands in China
The victory of sportswear brand New Balance in a trademark lawsuit shows the right way for foreign brands to protect their intellectual property in China. Read More
Chanel Wins Trademark Infringement Case Against Spanish-Chinese Jeweler
Chanel scored a legal victory against a Spanish Chinese jeweler who the luxury brand said had copied its iconic double-C logo. Read More
Why Burberry’s China Trademark Battle Isn’t The Crisis It Looks Like
Burberry certainly faces a major headache with the recent announcement that it may be losing the trademark on its tartan pattern in China, but the setback may not be as… Read More
