intellectual property
4 Intellectual Property Guidelines that are Crucial for Luxury Brands
Knock-offs practically seem like a tradition in the Chinese market, but brands and sellers have been busy fighting for intellectual property. Read More
Will Louis Vuitton’s ‘Dad Shoe’ Lawsuit Stomp Out Imitators?
Louis Vuitton officially brought action against Belle International Holdings, but what is the chance for the French luxury label to win in China? Read More
Dunhill vs. Danhuoli or How to Secure Your Logo in China
British luxury label Alfred Dunhill won its trademark infringement lawsuit against a Chinese brand, marking an important progress in IP protection in China. Read More
New Balance’s Trademark Win Sets Right Example for Foreign Brands in China
The victory of sportswear brand New Balance in a trademark lawsuit shows the right way for foreign brands to protect their intellectual property in China. Read More
Chanel Wins Trademark Infringement Case Against Spanish-Chinese Jeweler
Chanel scored a legal victory against a Spanish Chinese jeweler who the luxury brand said had copied its iconic double-C logo. Read More
Why Burberry’s China Trademark Battle Isn’t The Crisis It Looks Like
Burberry certainly faces a major headache with the recent announcement that it may be losing the trademark on its tartan pattern in China, but the setback may not be as grave as it seems. Read More
4 Challenges Facing Foreign Luxury In China (And What Brands Can Do About Them)
A new report lists the top challenges for foreign businesses in China, and several are particularly irksome for luxury brands. Read More
