How Viable is Instagram’s Latest NFT Initiative?
Instagram is now allowing users to display their NFTs on the app. But how will the integration strategy fare within an already challenging Web3 environment? Read More
Jessica Wang on Influencing During Fashion Week
Jing Daily chats to Jessica Wang, the Morgan Stanley associate turned blogger, now one of the most powerful Chinese figures in the global fashion scene. Read More
Niche Fragrances Are Winning Over Young Chinese Consumers. What’s Their Secret?
The China market offers one of the world’s most compelling opportunities for any fragrance brand, but understanding market nuances is key. Read More
Will Instagram’s New Translation Tool Win Over Chinese Consumers?
Key Takeaways: With their focus squarely on China’s usual social media suspects of WeChat, Weibo, Douyin, Xiaohongshu, and others, global brands often dismiss Instagram as irrelevant to their Chinese marketing… Read More
Social Media Isn’t the Future of Digital Luxury Marketing
The evolution of digital marketing, particularly over the past year, indicates that social media may not be as future-proof as it once seemed. Read More
How China’s Shein Conquered Global Social Media
As a direct-to-consumer (DTC) retailer of apparel, home goods, and just about everything else, Shein has doubled its sales for eight consecutive years. Read More
Should Luxury Follow Bottega Veneta’s Anti-Social Strategy?
Bottega Veneta’s floral-beaded and cord jewelry have sparked strong social media discussion. Read More
Will the West Catch Up With China’s Social Commerce?
Purchases are predominantly influenced by social media, but the West has yet to pick up the pace of China when it comes to integrating mobile payments. Read More
Why China Is A Decade Ahead In Social-Driven Sales
China is a decade ahead of Western e-commerce, thanks to social shopping. But how did it get there, and what should companies in China know? Read More
2021 Could Be the Year of “Designer DTC”
In many ways, 2020 represented a turning point for direct-to-consumer (DTC) brands, particularly in China, as housebound consumers turned to online. Read More
