Exclusive: Burberry Plays Cupid on China’s Love Day
Following its CNY fiasco, will the brand’s latest WeChat Mini Program campaign cause Chinese consumers to fall back in love with Burberry? Read More
Brands Shouldn’t Ignore the Influence of Instagram in China
When it comes to marketing to Chinese luxury consumers, could Instagram influencers give Weibo KOLs a run for their money? Read More
How to Create an Authentic Luxury Experience for Millennials
Langers argued that brands need to create a compelling story that makes them authentic and relevant in the eyes of their consumers. Read More
The Art of Content and Commerce in China
In partnership with Farfetch, Jing Daily's second CEO breakfast series discussed the future of content and commerce in China. Read More
WeChat, Chinese Tourists Fuel Burberry Despite Revenue Slip
Despite a slight decline in revenue, Burberry said it saw an increase in sales in mainland China as well as a return of Chinese tourist spending in the UK. Read More
Chinese Whispers: Is the Daigou Business Dying, and More
Chinese government's crackdown on daigou during the past Golden Week is the beginning of China's plan to completely wipe out personal daigou shoppers. Read More
All Atwitter in China: Kim Kardashian Joins Social Media Beauty Site ‘Little Red Book’
Kim Kardashian West entered the fray of powerful Chinese influencers to open an official account on China’s social beauty platform Little Red Book. Read More
China’s Influencer Fatigue is Real. What Should Brands Do?
What should brands do to stand out in a marketplace crowded with influencers? Read More
Burberry Blitz: For Chinese Buyers WeChat Flash Sale Checks All the Boxes
British high fashion brand Burberry hosted a 24-hour flash sales via WeChat mini-program to test the hotness of Riccardo Tisci’s debut. Read More
A Day in the Life of Chinese Fashion Influencer Leaf Greener at Fashion Week
Here is a behind-the-scenes peek at a day in the life of the Chinese fashion influencer Leaf Greener during New York Fashion Week. Read More
