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Zynn, the international version of the Chinese short video app Kuaishou is sweeping the social media battleground, but should Western brands tap into it? Read More

Instagram and Weibo are staples apps of globally-minded Chinese millennials. Which platform should luxury brands choose to reach this lucrative fanbase? Read More

Declan Chan, fashion stylist and social media influencer, has been working the channels between global brands and China’s sophisticated audiences with ease. Read More

2030 will be exciting for brands who understand their role in the life of customers and the impact of curated lifestyles on how they move forward. Read More

So you think the luxury market is challenging now? Just wait until the year 2030 when Gen Zers become the largest spending group in the world. Read More

Tik Tok is the ultimate destination for short-videos, which makes it an ideal platform for brands to create video content to reach a younger consumer base. Read More

The exclusivity of collaborations like Dior x Stüssy are not very common and should be widely promoted in the West and to China’s eager consumers. Read More

China’s "single aristocrats,” the fast-growing group of millennials living the single lifestyle by choice, are well-off urban dwellers brands need to court. Read More

While Western brands are spending serious dollars to gain exposure in China, how are niche brands accidentally gaining a foothold in this lucrative market? Read More

Making partnerships with influencers is becoming a more expensive and riskier proposition for brands—and fake followers are only one part of the problem. Read More