innisfree
As the Korean Wave Fades in China, K-Beauty’s Loss is C-Beauty’s Gain
The Korean Wave is increasingly becoming a ripple in China, amid an ongoing entertainment crackdown and surging competition from Chinese beauty brands. Read More
Which Brands Said Bye to China in 2021?
Not every business made it big in China during the pandemic. From beauty brands to fashion retailers, here are five companies that scaled down in 2021. Read More
Another K-Beauty Brand Bites the Dust In China
Amorepacific-owned Innisfree is packing up its bags in China, with plans to shutter about 170 stores by the end of this year. Read More
5 Successful Cosmetic Brand and Food Collaborations for Chinese Gen Zers
How to create a successful food x beauty collaboration? Jing Daily reviews five beauty brands and food collaborations that attracted the Chinese Gen Zers. Read More
Consumers Seek Online Retail Therapy Amid Virus Winter
Marketing techniques like organizing WeChat flash sales act as “retail therapy” to many anxious minds looking for distractions and hope. Read More
Why Natural Skincare Brands are Targeting China
Organic and green skincare is increasingly important to Chinese consumers, but can new beauty brands compete with massive, entrenched global brands? Read More
Young Chinese Want ‘Green’ Beauty (But Who Will Give it to them?)
Brands chasing the Chinese ‘green’ beauty market must navigate consumer aspirations, purchasing behaviors, and product definitions to find success. Read More
Watch Out for These Beauty & Cosmetics Trends on Singles Day
Azoya Consulting takes a look at what’s going on and highlights a few major trends that may give us a clue as to which segments will perform well during this… Read More
Supermodel Miranda Kerr Launches Organic Beauty Brand on Tmall
KORA Organics is seeking to capitalize on growing interest in natural ingredients, following a trail blazed by the likes of Korean brand Innisfree. Read More
Why Korean Brands Are Gaining a Growing Edge over European Competition in China
From beauty to fashion, Korean brands are edging out Western rivals thanks to China's K-pop obsession and love for travel to South Korea. Read More
