innisfree
Consumers Seek Online Retail Therapy Amid Virus Winter
Marketing techniques like organizing WeChat flash sales act as “retail therapy” to many anxious minds looking for distractions and hope. Read More
Why Natural Skincare Brands are Targeting China
Organic and green skincare is increasingly important to Chinese consumers, but can new beauty brands compete with massive, entrenched global brands? Read More
Young Chinese Want ‘Green’ Beauty (But Who Will Give it to them?)
Brands chasing the Chinese ‘green’ beauty market must navigate consumer aspirations, purchasing behaviors, and product definitions to find success. Read More
Watch Out for These Beauty & Cosmetics Trends on Singles Day
Azoya Consulting takes a look at what’s going on and highlights a few major trends that may give us a clue as to which segments will perform well during this year’s Singles Day. Read More
Supermodel Miranda Kerr Launches Organic Beauty Brand on Tmall
KORA Organics is seeking to capitalize on growing interest in natural ingredients, following a trail blazed by the likes of Korean brand Innisfree. Read More
Why Korean Brands Are Gaining a Growing Edge over European Competition in China
From beauty to fashion, Korean brands are edging out Western rivals thanks to China's K-pop obsession and love for travel to South Korea. Read More
China: This Week In Digital Luxury Marketing
A roundup of recent and ongoing campaigns in China through October 18, featuring Coach, Cosmopolitan, innisfree, Timberland, BMW, and Guess. Read More
