InInternational Women’s Day
Long Queues Form At Aesop’s Pop-up Library For International Women’s Day
Aesop transformed its Shanghai boutique into a library and offered free feminist books to visitors in celebration of International Women's Day. Read More
The Top Four Brands That Won International Women’s Day
Ahead of International Women's Day, Jing Daily highlights four brand campaigns that resonated greatly with today’s Chinese females. Read More
C-Beauty Brand Girlcult Taps the Euphoria Hype
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Why SK-II’s Storytelling Still Resonates With Chinese Consumers
In an industry that thrives on newness, SK-II takes a different approach with its “My PITERA Story” campaign — and it's winning in China. Read More
What a Trump Win Would Mean For Luxury
As America gears up for its November election results, Jing Daily looks at the impact a Trump vote would have on the luxury industry. Read More
