influencers
‘We Don’t Just Bet on China’: An Interview with Delvaux CEO and Chairman Jean-Marc Loubier
Jing Daily spoke to Jean-Marc Loubier, CEO of luxury handbag maker Delvaux, on how he leads the global expansion of this 190-year-old Belgian brand. Read More
Weibo Sees Jump in Revenues, Users Thanks to Broadcasting, More Ads
Chinese microblogging platform Weibo announced its fourth quarter and full-year 2018 earnings results on March 5 and benefited from active user growth. Read More
For Your Eyes Only — 5 Chinese New Year Ads You Shouldn’t Miss
Take a look at five Chinese New Year ads that mixed traditions with modernity and garnered positive reactions from consumers during this year's holiday. Read More
How Brands Are Missing Opportunities with Wealthy Chinese: Ruder Finn/CSG Report
Jing Daily had a deep conversation with Ruder Finn and Consumer Search Group on what are missing opportunities for luxury brands in 2019. Read More
How Michael Kors Learned to Speak Chinese—And Sparked NYFW Sales
New York Fashion Week saw Michael Kors take its outreach efforts with overseas Chinese shoppers to a whole new level, with visible success. Read More
A Tale of Two Millennials: India and China
Despite their similarities, India and China’s millennials have evolved in markedly different ways, and there are key differences between the two markets. Read More
The 6 Male Instagram Stars Taking China by Storm
Here are the top Chinese teen heartthrobs that you need to start following on Instagram. Read More
Budgeting for Digital Marketing in China, Explained
Do you believe that marketing costs in China should be cheaper than in the West? Here are a number of industry experts to share why you might need a larger… Read More
Massive Online Followings Don’t Guarantee Engagement: PARKLU Beauty Report
When it comes to the media value of different luxury brands, Chanel is leading the list thanks to a high proportion of organic mentions by influencers, followed by Lancôme, YSL,… Read More
Why Michael Kors’ Shanghai Party is a Killer Digital Marketing Campaign
"The Walk", Michael Kors' latest star-studded marketing campaign, is digitally-innovative and technologically-advanced in driving online engagement with Chinese consumers. Read More
