influencers
What Luxury Brands Need to Know About Their Future Cash Cow
As luxury consumption in first-and-second-tier cities continues to slow down, 3rd-tier cities and below will make up the difference for luxury brands. Read More
Demystifying The Hot Social Commerce Platform Little Red Book
Here are key takeaways from Jing Daily x PARKLU Workshop "Influencing Chinese Consumers With Little Red Book KOL" on July 10. Read More
WWD Influencer Summit 2019
The Power of Connectivity At WWD’s inaugural Influencer Summit, over 150 senior level social media executives and established influencers in the fashion, beauty and retail space will come together for… Read More
What’s New with China’s Luxury Spending? Read Tencent x BCG 2019 Report
Here are five surprising findings from the Tencent x BCG 2019 Luxury Playbook that demonstrate the fast-changing nature of affluent Chinese consumers. Read More
A Brand Audit is the Only Way to Reach Millennials
To connect with millennials, either in China or beyond, a brand audit is indispensable tool for any luxury brand working toward authenticity. Read More
China Influencer Summit 2019
Join hundreds of influencers, key opinions leaders, global brands and industry leaders on one day full of shows, talks and workshops at Uplab Asia’s China Influencer Summit 2019. Key takeaways… Read More
Brands Need China Influencers More Than They Realize
Influencers' impact goes far beyond the celebrity endorsements that western brands have used over the decades in Western markets. Read More
Catching Up with the Chloé Girl
Jing Daily talked with Chloé CEO Geoffroy de la Bourdonnaye about how the brand has found success in China and its plans for the future. Read More
Culture Marketing Is the Secret Weapon for Success in China
Fashion brands need new marketing approaches to meet the needs of the more discerning Chinese consumers. The approach requires Culture Marketing. Read More
The New Retail: Today’s China is Tomorrow’s America
New Retail models emerging in China can cross borders and influence retailers around the U.S. Online-to-offiline retail will help luxury brands grow. Read More
