influencers
Do Chinese Fashion Bloggers Have What It Takes for Luxury Brands to Succeed?
Chinese fashion bloggers can spell opportunity for luxury brands, but assessing their usefulness means looking beyond their massive online followings. Read More
Chinese Celebrities and Influencers Draw in Audiences for Luxury Watch Brands at SIHH 2017
Luxury watch brands that showcased their latest novelties at SIHH collaborated with Chinese celebrities to get maximum exposure with a Chinese audience. Read More
Getting ‘Phygital’: 5 Key Strategies Global Luxury Brands Need to Reach Connected Chinese Consumers
The recent Luxury Interactive conference held in New York gave luxury professionals insights into leveraging social influencers, e-commerce, and a high-tech in-store environment. Read More
How a Creative Holiday Campaign Boosted a Spanish Retailer’s WeChat Following Nearly 500%
For Chinese New Year, El Corte Inglés leveraged top WeChat influencers to gain serious traction with Chinese followers. Read More
