influencers

Here are the top Chinese teen heartthrobs that you need to start following on Instagram. Read More

Do you believe that marketing costs in China should be cheaper than in the West? Here are a number of industry experts to share why you might need a larger budget than you think. Read More

When it comes to the media value of different luxury brands, Chanel is leading the list thanks to a high proportion of organic mentions by influencers, followed by Lancôme, YSL, OLAY, and SK-II. Read More

"The Walk", Michael Kors' latest star-studded marketing campaign, is digitally-innovative and technologically-advanced in driving online engagement with Chinese consumers. Read More

Today on social media, Chinese consumers are talking about style icon Chen Xuedong buying the iPhone X for all his staffers and actress Yang Mi singing. Read More

Chinese fashion bloggers can spell opportunity for luxury brands, but assessing their usefulness means looking beyond their massive online followings. Read More

Luxury watch brands that showcased their latest novelties at SIHH collaborated with Chinese celebrities to get maximum exposure with a Chinese audience. Read More

The recent Luxury Interactive conference held in New York gave luxury professionals insights into leveraging social influencers, e-commerce, and a high-tech in-store environment. Read More

For Chinese New Year, El Corte Inglés leveraged top WeChat influencers to gain serious traction with Chinese followers. Read More