influencers
From Prada and Porsche, to Tissot and Tesla: Brands collaborate with China’s virtual humans
Who are China’s top virtual humans and why are luxury brands like Bulgari, Porsche, Estée Lauder and Tissot collaborating with them? Read More
KOL tracker: The global vintage-loving influencers making sustainable fashion sexy
From vintage Margiela to Y2K relics, in Jing Daily’s new KOL tracker column, these influencers are leading the curve in staying stylish while saving the planet. Read More
Top 5 Douyin KOLs fueling China’s travel economy
"Special forces travel" is trending on Douyin, with young tourists packing their itineraries with as many experiences as possible. Discover the top five bloggers fueling China’s travel spree. Read More
How much is Skims worth? Kim Kardashian is betting $4 billion
Kardashian is reportedly preparing to take her shapewear brand public. But with an IPO on the horizon, can she counter China’s negative perception of shapewear? Read More
The top wellness influencers reshaping China’s $100 billion homeware industry
Meet the six mega homeware-wellness KOLs who are acting as trend catalysts, shaping consumer perceptions and influencing purchase decisions. Read More
What can fashion learn from the Shein PR debacle?
Shein tried to gloss over its shortcomings by whisking influencers to its factory in Guangzhou, but netizens weren’t fooled. What can luxury learn from the PR disaster? Read More
The Future of Luxury: Marketing to China’s Gen Z vs. millennials
Adapting to Gen Z and millennial preferences while preserving heritage is the key challenge luxury brands face in China. Read More
2022’s Top 6 Chinese KOLs You Need To Know
Rising KOLs are reshaping China’s lucrative consumer market. Who should be on your radar if you want to reach new audiences and spur revenue for your brand? Read More
Chinese KOLs Return To Milan Fashion Week
China’s influencers have finally made it back to Milan's live schedule. Though still only a handful, their presence will be a relief for European labels. Read More
China’s Crackdown on Celebrity Culture is Just Getting Started
Despite forcing a major rethink of marketing with celebrities, China's ongoing crackdown may ultimately be a net positive for luxury brands in China. Read More
