influencers

Here are 10 KOL marketing trends we are keeping tabs on in China for the coming year, such as the rise of micro-KOLs, live-stream e-commerce, and more. Read More

As luxury consumption in first-and-second-tier cities continues to slow down, 3rd-tier cities and below will make up the difference for luxury brands. Read More

Here are key takeaways from Jing Daily x PARKLU Workshop "Influencing Chinese Consumers With Little Red Book KOL" on July 10. Read More

The Power of Connectivity At WWD’s inaugural Influencer Summit, over 150 senior level social media executives and established influencers in the fashion, beauty and retail space will come together for a unique networking opportunity. Featuring a mix of presentations, moderated conversations, and networking sessions, both parties will walk away with ample connections and a stronger ... Read More

Here are five surprising findings from the Tencent x BCG 2019 Luxury Playbook that demonstrate the fast-changing nature of affluent Chinese consumers. Read More

To connect with millennials, either in China or beyond, a brand audit is indispensable tool for any luxury brand working toward authenticity. Read More

Join hundreds of influencers, key opinions leaders, global brands and industry leaders on one day full of shows, talks and workshops at Uplab Asia’s China Influencer Summit 2019. Key takeaways include: Understanding the importance of influencer marketing Connect with China’s top influencers and key opinion leaders (KOLs) How to become a brand for the new ... Read More

Influencers' impact goes far beyond the celebrity endorsements that western brands have used over the decades in Western markets. Read More

Jing Daily talked with Chloé CEO Geoffroy de la Bourdonnaye about how the brand has found success in China and its plans for the future. Read More

Fashion brands need new marketing approaches to meet the needs of the more discerning Chinese consumers. The approach requires Culture Marketing. Read More