influencers
Launchmetrics Moves into China with PARKLU Acquisition
The acquisition of influencer analytics platform PARKLU by Launchmetrics illustrates the fashion industry’s reliance on the China market. Read More
SECOO Reports Weak Revenue in the First Quarter
The online retailer, SECOO, reported weak revenue and losses in the first quarter, while a Douyin influencer accused the platform of selling counterfeits. Read More
Alibaba Attempts to Replicate Taobao Model Overseas
Alibaba is empowering 100,000 influencers to sell via the B2C marketplace platform AliExpress Connect. Could it replicate Taobao’s model in the West? Read More
10 KOL Marketing Trends in China for 2020
Here are 10 KOL marketing trends we are keeping tabs on in China for the coming year, such as the rise of micro-KOLs, live-stream e-commerce, and more. Read More
What Luxury Brands Need to Know About Their Future Cash Cow
As luxury consumption in first-and-second-tier cities continues to slow down, 3rd-tier cities and below will make up the difference for luxury brands. Read More
Demystifying The Hot Social Commerce Platform Little Red Book
Here are key takeaways from Jing Daily x PARKLU Workshop "Influencing Chinese Consumers With Little Red Book KOL" on July 10. Read More
WWD Influencer Summit 2019
The Power of Connectivity At WWD’s inaugural Influencer Summit, over 150 senior level social media executives and established influencers in the fashion, beauty and retail space will come together for a unique networking opportunity. Featuring a mix of presentations, moderated conversations, and networking sessions, both parties will walk away with ample connections and a stronger ... Read More
What’s New with China’s Luxury Spending? Read Tencent x BCG 2019 Report
Here are five surprising findings from the Tencent x BCG 2019 Luxury Playbook that demonstrate the fast-changing nature of affluent Chinese consumers. Read More
A Brand Audit is the Only Way to Reach Millennials
To connect with millennials, either in China or beyond, a brand audit is indispensable tool for any luxury brand working toward authenticity. Read More
China Influencer Summit 2019
Join hundreds of influencers, key opinions leaders, global brands and industry leaders on one day full of shows, talks and workshops at Uplab Asia’s China Influencer Summit 2019. Key takeaways include: Understanding the importance of influencer marketing Connect with China’s top influencers and key opinion leaders (KOLs) How to become a brand for the new ... Read More
