influencer
3 Reasons Huang Xiaoming Was the Wrong Choice for South Australia Tourism
Angelababy's husband, Huang Xiaoming, has 54 million Weibo followers. However, he may not be a good ambassador for South Australia tourism. Read More
Do Netizens-next-door Make Good Luxury Ambassadors?
Chinese online influencers, aka wang hong, are playing a growing role in luxury marketing, but are they really such a good fit? Read More
Tencent Fights Back Against WeChat’s ‘Zombie’ Invasion
The tech giant announced that it has deleted fake accounts being used for the practice of "brushing," or bolstering numbers to help influencers gain advertising revenue. Read More
Going Niche: What China’s Online ‘Influencers’ Have That KOLs Don’t
Luxury brands that rely on social marketing through Chinese KOLs with millions of followers may be overlooking popular bloggers with smaller, yet more engaged fan bases. Read More
