influencer
Why Most Foreign Brands Become Popular in China Because of Influencers
Influencers serve as agent for the brand, either because they're paid to, or because they genuinely think that the brands are good options for their fans. Read More
Can Anti-KOL Guo Laoshi Help Luxury Brands In China?
The brash and unconventional KOL known as Guo Laoshi is trending amongst Gen Zers, but should luxury brands really consider working with her? Read More
Next-Level Livestreaming: How Luxury Brands Can Profit From China’s Top E-Commerce Trend
Inside, we break down the major Chinese platforms, present luxury brand case studies, and analyze best practices for marketers looking to start livestreaming. Read More
Live-streaming Scams & Struggles in China
The allure of live-streaming e-commerce in China appears too good to be true, so we uncover the scams and struggles facing this emerging space. Read More
How Are Chinese Travel Influencers Handling COVID-19?
Tourism has been hit hard by the COVID-19 pandemic. So what have Chinese travel influencers been doing as their industry has stalled? Read More
Why Influencer Collaborations in China Work
Brands leading the way in influencer collaboration range from huge international companies to upstart labels, but they each have their strong points. Read More
The Art of Content and Commerce in China
In partnership with Farfetch, Jing Daily's second CEO breakfast series discussed the future of content and commerce in China. Read More
Opinion: These 8 Qualities Define Chinese Youths
China's new generations are not looking for brands that impose products on them but brands that share ideas and opportunities, a more horizontal communication approach. Read More
Who Influences the Influencers? The Chinese Tastemakers You Don’t Know
Luxury brands keep enlisting the same old KOLs, but these lesser-known opinion leaders are the ones really leading new trends in China. Read More
The 6 Major Disruptions to Chinese Digital Marketing in 2017
From Weibo and live streaming to influencers and Mini Programs, we’re giving you the complete rundown on the top six Chinese social media trends of 2017. Read More
