influencer
Why Influencer Collaborations in China Work
Brands leading the way in influencer collaboration range from huge international companies to upstart labels, but they each have their strong points. Read More
The Art of Content and Commerce in China
In partnership with Farfetch, Jing Daily's second CEO breakfast series discussed the future of content and commerce in China. Read More
Opinion: These 8 Qualities Define Chinese Youths
China's new generations are not looking for brands that impose products on them but brands that share ideas and opportunities, a more horizontal communication approach. Read More
Who Influences the Influencers? The Chinese Tastemakers You Don’t Know
Luxury brands keep enlisting the same old KOLs, but these lesser-known opinion leaders are the ones really leading new trends in China. Read More
The 6 Major Disruptions to Chinese Digital Marketing in 2017
From Weibo and live streaming to influencers and Mini Programs, we’re giving you the complete rundown on the top six Chinese social media trends of 2017. Read More
3 Reasons Huang Xiaoming Was the Wrong Choice for South Australia Tourism
Angelababy's husband, Huang Xiaoming, has 54 million Weibo followers. However, he may not be a good ambassador for South Australia tourism. Read More
Do Netizens-next-door Make Good Luxury Ambassadors?
Chinese online influencers, aka wang hong, are playing a growing role in luxury marketing, but are they really such a good fit? Read More
Tencent Fights Back Against WeChat’s ‘Zombie’ Invasion
The tech giant announced that it has deleted fake accounts being used for the practice of "brushing," or bolstering numbers to help influencers gain advertising revenue. Read More
Going Niche: What China’s Online ‘Influencers’ Have That KOLs Don’t
Luxury brands that rely on social marketing through Chinese KOLs with millions of followers may be overlooking popular bloggers with smaller, yet more engaged fan bases. Read More
