influencer

The allure of live-streaming e-commerce in China appears too good to be true, so we uncover the scams and struggles facing this emerging space. Read More

Tourism has been hit hard by the COVID-19 pandemic. So what have Chinese travel influencers been doing as their industry has stalled? Read More

Brands leading the way in influencer collaboration range from huge international companies to upstart labels, but they each have their strong points. Read More

In partnership with Farfetch, Jing Daily's second CEO breakfast series discussed the future of content and commerce in China. Read More

China's new generations are not looking for brands that impose products on them but brands that share ideas and opportunities, a more horizontal communication approach. Read More

Luxury brands keep enlisting the same old KOLs, but these lesser-known opinion leaders are the ones really leading new trends in China. Read More

From Weibo and live streaming to influencers and Mini Programs, we’re giving you the complete rundown on the top six Chinese social media trends of 2017. Read More

Angelababy's husband, Huang Xiaoming, has 54 million Weibo followers. However, he may not be a good ambassador for South Australia tourism. Read More

Chinese online influencers, aka wang hong, are playing a growing role in luxury marketing, but are they really such a good fit? Read More

The tech giant announced that it has deleted fake accounts being used for the practice of "brushing," or bolstering numbers to help influencers gain advertising revenue. Read More