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influencer marketing

  • 8 KOL Tactics that Maximize Your China Marketing Campaigns

    Lauren Hallanan  |   Share
    Here are eight tactics of influencer and KOLs marketing for luxury brands in China. Read More
  • Three Tips for Using Influencers in China: Lessons from the Skincare Industry

    Yiling Pan  |   Share
    A new report released by influencer marketing agency PARKLU shows 3 golden rules to maximize the value of China's beauty influencers. Read More
  • Mr. Bags x Longchamp: How to Make 5 Million RMB in Just Two Hours

    Jessica Rapp  |   Share
    From choosing the right spokesperson to pinpointing demand, building a successful capsule launch with a celebrity blogger is all about creating a “fantasy” for their fans. Read More
  • How Chinese Consumers Engage With Luxury Livestreamers

    Ruonan Zheng  |   Share
    Livestreaming has become a compelling new shopping experience in China, but it can also pose challenges for luxury brands. We join livestreamer Haoran during a session at C.O. Bigelow. Read More
  • Are Your Influencer Agency’s Corrupt Practices Costing You?

    Lauren Hallanan  |   Share
    From kickbacks and inflated prices to fake views, some Chinese influencer agencies are doing anything they can to cut corners and boost earnings. Read More
  • Marketing

    Y Closet’s Jiang Chacha Campaign is a Case Study in WeChat Marketing

    Lauren Hallanan  |   Share
    As WeChat matures, it is becoming increasing harder for official accounts to capture people’s attention, let alone go viral. Proving that it is still possible, Beijing fashion startup Y Closet… Read More
  • Marketing

    The 3 Problems Ruining Brand-Agency Relationships in China

    Lauren Hallanan  |   Share
    The rapid development of China’s digital ecosystem has put a heavy strain on the brand-agency relationship. Agencies open up about the most common problems and how to avoid them. Read More
  • How Zegna Caters to Today’s Novelty-obsessed Chinese Consumers

    Yiling Pan  |   Share
    Alessandro Sartori, the Artistic Director of Ermenegildo Zegna, describes how China's novelty-obsessed consumers are driving them to explore new intersections with athleisure, sportswear, and streetwear. Read More
  • Meet Xie Yinglan, China’s Godmother of Fashion Bloggers

    Ruonan Zheng  |   Share
    Xie was there when the influencer economy took off in China, and despite its constant evolution, she continues to manage many of the most renowned fashion bloggers. Read More
  • Massive Online Followings Don’t Guarantee Engagement: PARKLU Beauty Report

    Yiling Pan  |   Share
    When it comes to the media value of different luxury brands, Chanel is leading the list thanks to a high proportion of organic mentions by influencers, followed by Lancôme, YSL,… Read More
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Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 01/27/2023

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