influencer marketing
8 KOL Tactics that Maximize Your China Marketing Campaigns
Here are eight tactics of influencer and KOLs marketing for luxury brands in China. Read More
Three Tips for Using Influencers in China: Lessons from the Skincare Industry
A new report released by influencer marketing agency PARKLU shows 3 golden rules to maximize the value of China's beauty influencers. Read More
Mr. Bags x Longchamp: How to Make 5 Million RMB in Just Two Hours
From choosing the right spokesperson to pinpointing demand, building a successful capsule launch with a celebrity blogger is all about creating a “fantasy” for their fans. Read More
How Chinese Consumers Engage With Luxury Livestreamers
Livestreaming has become a compelling new shopping experience in China, but it can also pose challenges for luxury brands. We join livestreamer Haoran during a session at C.O. Bigelow. Read More
Are Your Influencer Agency’s Corrupt Practices Costing You?
From kickbacks and inflated prices to fake views, some Chinese influencer agencies are doing anything they can to cut corners and boost earnings. Read More
Y Closet’s Jiang Chacha Campaign is a Case Study in WeChat Marketing
As WeChat matures, it is becoming increasing harder for official accounts to capture people’s attention, let alone go viral. Proving that it is still possible, Beijing fashion startup Y Closet… Read More
The 3 Problems Ruining Brand-Agency Relationships in China
The rapid development of China’s digital ecosystem has put a heavy strain on the brand-agency relationship. Agencies open up about the most common problems and how to avoid them. Read More
How Zegna Caters to Today’s Novelty-obsessed Chinese Consumers
Alessandro Sartori, the Artistic Director of Ermenegildo Zegna, describes how China's novelty-obsessed consumers are driving them to explore new intersections with athleisure, sportswear, and streetwear. Read More
Meet Xie Yinglan, China’s Godmother of Fashion Bloggers
Xie was there when the influencer economy took off in China, and despite its constant evolution, she continues to manage many of the most renowned fashion bloggers. Read More
Massive Online Followings Don’t Guarantee Engagement: PARKLU Beauty Report
When it comes to the media value of different luxury brands, Chanel is leading the list thanks to a high proportion of organic mentions by influencers, followed by Lancôme, YSL,… Read More
