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influencer marketing

  • Influencers

    China’s Influencer Fatigue is Real. What Should Brands Do?

    Charlie Gu  |   Share
    What should brands do to stand out in a marketplace crowded with influencers? Read More
  • Headline From China

    Chinese Whispers: Are Consumers Tired of Inauthentic Influencer Marketing, and More

    Yiling Pan  |   Share
    Consumers are growing sick and tired of fake influencer marketing content on social media sites, an op-ed by Jiemian states. Read More
  • Influencers

    8 KOL Tactics that Maximize Your China Marketing Campaigns

    Lauren Hallanan  |   Share
    Here are eight tactics of influencer and KOLs marketing for luxury brands in China. Read More
  • Influencers

    Three Tips for Using Influencers in China: Lessons from the Skincare Industry

    Yiling Pan  |   Share
    A new report released by influencer marketing agency PARKLU shows 3 golden rules to maximize the value of China's beauty influencers. Read More
  • Influencers

    Mr. Bags x Longchamp: How to Make 5 Million RMB in Just Two Hours

    Jessica Rapp  |   Share
    From choosing the right spokesperson to pinpointing demand, building a successful capsule launch with a celebrity blogger is all about creating a “fantasy” for their fans. Read More
  • E-Commerce

    How Chinese Consumers Engage With Luxury Livestreamers

    Ruonan Zheng  |   Share
    Livestreaming has become a compelling new shopping experience in China, but it can also pose challenges for luxury brands. We join livestreamer Haoran during a session at C.O. Bigelow. Read More
  • Influencers

    Are Your Influencer Agency’s Corrupt Practices Costing You?

    Lauren Hallanan  |   Share
    From kickbacks and inflated prices to fake views, some Chinese influencer agencies are doing anything they can to cut corners and boost earnings. Read More
  • Marketing & Branding

    Y Closet’s Jiang Chacha Campaign is a Case Study in WeChat Marketing

    Lauren Hallanan  |   Share
    As WeChat matures, it is becoming increasing harder for official accounts to capture people’s attention, let alone go viral. Proving that it is still possible, Beijing fashion startup Y Closet broke through the noise with an innovative HTML5 campaign. Read More
  • Marketing & Branding

    The 3 Problems Ruining Brand-Agency Relationships in China

    Lauren Hallanan  |   Share
    The rapid development of China’s digital ecosystem has put a heavy strain on the brand-agency relationship. Agencies open up about the most common problems and how to avoid them. Read More
  • Creative

    How Zegna Caters to Today’s Novelty-obsessed Chinese Consumers

    Yiling Pan  |   Share
    Alessandro Sartori, the Artistic Director of Ermenegildo Zegna, describes how China's novelty-obsessed consumers are driving them to explore new intersections with athleisure, sportswear, and streetwear. Read More
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Events Calendar

The Luxury Symposium 2020
January 20, 2020 @ 2:00 pm - 6:00 pm
eTail Asia 2020
March 3, 2020 - March 5, 2020
View More Events

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