influencer marketing
China’s Influencer Fatigue is Real. What Should Brands Do?
What should brands do to stand out in a marketplace crowded with influencers? Read MoreChinese Whispers: Are Consumers Tired of Inauthentic Influencer Marketing, and More
Consumers are growing sick and tired of fake influencer marketing content on social media sites, an op-ed by Jiemian states. Read More8 KOL Tactics that Maximize Your China Marketing Campaigns
Here are eight tactics of influencer and KOLs marketing for luxury brands in China. Read MoreThree Tips for Using Influencers in China: Lessons from the Skincare Industry
A new report released by influencer marketing agency PARKLU shows 3 golden rules to maximize the value of China's beauty influencers. Read MoreMr. Bags x Longchamp: How to Make 5 Million RMB in Just Two Hours
From choosing the right spokesperson to pinpointing demand, building a successful capsule launch with a celebrity blogger is all about creating a “fantasy” for their fans. Read MoreHow Chinese Consumers Engage With Luxury Livestreamers
Livestreaming has become a compelling new shopping experience in China, but it can also pose challenges for luxury brands. We join livestreamer Haoran during a session at C.O. Bigelow. Read MoreAre Your Influencer Agency’s Corrupt Practices Costing You?
From kickbacks and inflated prices to fake views, some Chinese influencer agencies are doing anything they can to cut corners and boost earnings. Read MoreY Closet’s Jiang Chacha Campaign is a Case Study in WeChat Marketing
As WeChat matures, it is becoming increasing harder for official accounts to capture people’s attention, let alone go viral. Proving that it is still possible, Beijing fashion startup Y Closet broke through the noise with an innovative HTML5 campaign. Read MoreThe 3 Problems Ruining Brand-Agency Relationships in China
The rapid development of China’s digital ecosystem has put a heavy strain on the brand-agency relationship. Agencies open up about the most common problems and how to avoid them. Read MoreHow Zegna Caters to Today’s Novelty-obsessed Chinese Consumers
Alessandro Sartori, the Artistic Director of Ermenegildo Zegna, describes how China's novelty-obsessed consumers are driving them to explore new intersections with athleisure, sportswear, and streetwear. Read More