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influencer marketing

  • WWD Influencer Summit 2019

    Jing Daily  |   Share
    The Power of Connectivity At WWD’s inaugural Influencer Summit, over 150 senior level social media executives and established influencers in the fashion, beauty and retail space will come together for… Read More
  • Marketing

    5 Out-of-the-Box Influencer Marketing Campaigns in China

    PARKLU  |   Share
    Here, 5 brands that have created out-of-the-box viral campaigns that incorporate product seeding, offline experiences, and engaging micro-tier influencers. Read More
  • The Future of Luxury

    Brands Need China Influencers More Than They Realize

    Daniel Langer  |   Share
    Influencers' impact goes far beyond the celebrity endorsements that western brands have used over the decades in Western markets. Read More
  • Marketing

    After Landing Louis Vuitton, Can Little Red Book Attract More Big Luxury Brands?

    Ruonan Zheng  |   Share
    Louis Vuitton debuted on Little Red Book earlier this month, becoming the first luxury brand to launch a page on this popular social shopping platform. Read More
  • Chinese Whispers: Social App Little Red Book Starts to Eliminate Micro-influencers, and More

    Yiling Pan  |   Share
    China's leading social commerce platform Little Red Book has rolled out a slew of new policies to regulate this fast-growing brand-influencer platform. Read More
  • How Much Money Do Influencers Earn in China vs. Elsewhere?

    WalktheChat  |   Share
    Do you know how much do influencers in China make? And how does that compare to the revenues of Western influencers on platforms like Instagram and Youtube? Read More
  • How Will China’s New Online Video Censorship Affect Luxury Brands?

    Matthew Lubin  |   Share
    As the Chinese government has released new regulations on censoring online video content, luxury brands may need to alter their campaigns in China. Read More
  • Marketing Misfire? A WeChat Plug for Dyson’s $550 Curler Goes Viral, Then Goes Sour

    Yiling Pan  |   Share
    The hype of Dyson’s new hairstyler, and the following quick turnaround of reviews, speak about Chinese consumers’ changing attitude to influencer marketing. Read More
  • China’s Influencer Fatigue is Real. What Should Brands Do?

    Charlie Gu  |   Share
    What should brands do to stand out in a marketplace crowded with influencers? Read More
  • Chinese Whispers: Are Consumers Tired of Inauthentic Influencer Marketing, and More

    Yiling Pan  |   Share
    Consumers are growing sick and tired of fake influencer marketing content on social media sites, an op-ed by Jiemian states. Read More
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