influencer marketing
How China’s Shein Conquered Global Social Media
As a direct-to-consumer (DTC) retailer of apparel, home goods, and just about everything else, Shein has doubled its sales for eight consecutive years. Read More
With Trump Gone, TikTok Could Get a Chinese Makeover in 2021
Having weathered a crusade by former President Trump to force the sale of TikTok’s U.S. operations to a consortium led by Oracle and Walmart (a deal that looks like it… Read More
Will the West Catch Up With China’s Social Commerce?
Purchases are predominantly influenced by social media, but the West has yet to pick up the pace of China when it comes to integrating mobile payments. Read More
New Ways Of Marketing Luxury In China
China is a consumer society of demanding shoppers, and luxury labels need to be flexible, compromising entities if they want to thrive there. Read More
A Look Ahead: Luxury Marketing Trends for 2020
From influencer marketing to personalization, here are seven marketing trends that luxury brands should keep focus on for 2020 in China. Read More
Tod’s Made a Killing from Mr. Bags Collaboration, Racking up over 4.7 Million RMB
In the latest collaboration with Mr. Bags, Tod’s sold out 320 "Unicorn D Styling" limited-edition handbags, garnering approximately 4.77 million RMB in sales. Read More
WWD Influencer Summit 2019
The Power of Connectivity At WWD’s inaugural Influencer Summit, over 150 senior level social media executives and established influencers in the fashion, beauty and retail space will come together for… Read More
5 Out-of-the-Box Influencer Marketing Campaigns in China
Here, 5 brands that have created out-of-the-box viral campaigns that incorporate product seeding, offline experiences, and engaging micro-tier influencers. Read More
Brands Need China Influencers More Than They Realize
Influencers' impact goes far beyond the celebrity endorsements that western brands have used over the decades in Western markets. Read More
After Landing Louis Vuitton, Can Little Red Book Attract More Big Luxury Brands?
Louis Vuitton debuted on Little Red Book earlier this month, becoming the first luxury brand to launch a page on this popular social shopping platform. Read More
