influencer marketing
How Will China’s New Online Video Censorship Affect Luxury Brands?
As the Chinese government has released new regulations on censoring online video content, luxury brands may need to alter their campaigns in China. Read More
Marketing Misfire? A WeChat Plug for Dyson’s $550 Curler Goes Viral, Then Goes Sour
The hype of Dyson’s new hairstyler, and the following quick turnaround of reviews, speak about Chinese consumers’ changing attitude to influencer marketing. Read More
China’s Influencer Fatigue is Real. What Should Brands Do?
What should brands do to stand out in a marketplace crowded with influencers? Read More
Chinese Whispers: Are Consumers Tired of Inauthentic Influencer Marketing, and More
Consumers are growing sick and tired of fake influencer marketing content on social media sites, an op-ed by Jiemian states. Read More
8 KOL Tactics that Maximize Your China Marketing Campaigns
Here are eight tactics of influencer and KOLs marketing for luxury brands in China. Read More
Three Tips for Using Influencers in China: Lessons from the Skincare Industry
A new report released by influencer marketing agency PARKLU shows 3 golden rules to maximize the value of China's beauty influencers. Read More
Mr. Bags x Longchamp: How to Make 5 Million RMB in Just Two Hours
From choosing the right spokesperson to pinpointing demand, building a successful capsule launch with a celebrity blogger is all about creating a “fantasy” for their fans. Read More
How Chinese Consumers Engage With Luxury Livestreamers
Livestreaming has become a compelling new shopping experience in China, but it can also pose challenges for luxury brands. We join livestreamer Haoran during a session at C.O. Bigelow. Read More
Are Your Influencer Agency’s Corrupt Practices Costing You?
From kickbacks and inflated prices to fake views, some Chinese influencer agencies are doing anything they can to cut corners and boost earnings. Read More
Y Closet’s Jiang Chacha Campaign is a Case Study in WeChat Marketing
As WeChat matures, it is becoming increasing harder for official accounts to capture people’s attention, let alone go viral. Proving that it is still possible, Beijing fashion startup Y Closet broke through the noise with an innovative HTML5 campaign. Read More
