influencer marketing
Are Chinese Celebrities Still Crucial For Luxury Brands?
Collaborating with a young Chinese entertainer with a passionate fan base is no longer a trouble-free way to drive long-term sales in China. Read More
The Birth Of China’s Cultural Opinion Leaders
A new generation of creative tastemakers have emerged, called Cultural Opinion Leaders (COLs). Are they China’s next big influencers? Read More
4 Key Takeaways From the Jing Daily x Wunderman Thompson Report – Transcendent Retail: APAC
The past 18 months have witnessed an evaporation of the borders separating markets and media, accelerating retail’s march towards digitalization. Read More
At Shanghai’s TX Huaihai Mall, Tech Drives the Curated Shopping Experience
Imagine a shopping mall designed around a single target audience, offering a curated collection of stores handpicked by their fans. Read More
How China’s Shein Conquered Global Social Media
As a direct-to-consumer (DTC) retailer of apparel, home goods, and just about everything else, Shein has doubled its sales for eight consecutive years. Read More
With Trump Gone, TikTok Could Get a Chinese Makeover in 2021
Having weathered a crusade by former President Trump to force the sale of TikTok’s U.S. operations to a consortium led by Oracle and Walmart (a deal that looks like it… Read More
Will the West Catch Up With China’s Social Commerce?
Purchases are predominantly influenced by social media, but the West has yet to pick up the pace of China when it comes to integrating mobile payments. Read More
New Ways Of Marketing Luxury In China
China is a consumer society of demanding shoppers, and luxury labels need to be flexible, compromising entities if they want to thrive there. Read More
A Look Ahead: Luxury Marketing Trends for 2020
From influencer marketing to personalization, here are seven marketing trends that luxury brands should keep focus on for 2020 in China. Read More
Tod’s Made a Killing from Mr. Bags Collaboration, Racking up over 4.7 Million RMB
In the latest collaboration with Mr. Bags, Tod’s sold out 320 "Unicorn D Styling" limited-edition handbags, garnering approximately 4.77 million RMB in sales. Read More
