influencer marketing in China
Brands Need China Influencers More Than They Realize
Influencers' impact goes far beyond the celebrity endorsements that western brands have used over the decades in Western markets. Read More
Chinese Whispers: Social App Little Red Book Starts to Eliminate Micro-influencers, and More
China's leading social commerce platform Little Red Book has rolled out a slew of new policies to regulate this fast-growing brand-influencer platform. Read More
How Chinese Influencers Calculate Their Fees
Chinese influencers may charge brands different fees for promoting products on various social media platforms depending on these factors. Read More
Three Tips for New WeChat Marketing From London’s Luxury and WeChat Conference
Here are 3 takeaways from the "Luxury and WeChat" conference, hosted by Tong Digital and Diligent Commerce, in London last week. Read More
Can China’s ‘Little Fresh Meat’ Deliver Big Brand Results?
With authorities in China already starting to discourage effeminate behavior in the media, we analyze whether the country's boy idols can keep delivering visibility and sales for brands. Read More
