individualism
‘Hipster-phobia’ Trends On Chinese Social Media — Should Brands Be Worried?
A significant cohort of young Chinese consumers are expressing a fear of uber-trendy fashionistas. Does this spell trouble for luxury brands? Read More
‘Living In The Present’: What Chinese Individualism Means For Luxury Brands
Luxury brands need to embrace individualism to connect with younger consumers, whether it's collaborating with local artists or taking bold social stances. Read More
The China Luxury Market’s Top 5 Social Media Trends Of 2014
From mobile to microblogging, Jing Daily has rounded up the year's most important developments for luxury marketing on China's social media platforms. Read More
Rising Stars On China’s Retail Scene: Homegrown Multi-Brand Stores
As Chinese consumers' interest in niche labels takes off, the mainland is seeing a boom in local multi-brand boutiques. Read More
Three Key Trends To Follow In China’s Luxury Watch Market
The global sales director of Swiss watch company Roger Dubuis tells Chinese media what's going on in China's slowing high-end wristwear market. Read More
How Fashion Brands Adjust To China’s New Niche Style
When it comes to Chinese clients, “The time of coming in, opening your doors, and waiting for consumers to come in is over.” Read More
Surprise! Consumer 2.0 In China Wants Unknown Brands
Today, Hong Kong is a city of incomparable individual taste. Mainland China is following the same path. The early adopters are making way for the more confident style-seekers. But what… Read More
Brands Need To Cater To China’s New “Emo-sumer”
An increasingly important trend that can't be ignored by brands and marketers in China is the growing individualism emerging among the country's younger consumers. Read More
