independent boutique

From Front Row to Alter, Le Lutin to THE VILLA, The Olive Shoppe to Dong Liang, Triple-Major to B.Y., in recent years Shanghai has become the epicenter of China's growing independent multi-brand boutique scene. Read More

Following in the pioneering footsteps of Dong Liang, fellow Beijing-based indie fashion boutique Triple-Major (previously) has staked out its own bit of the Shanghai market with its cozy second location. Read More

Offering hand-picked collections and designers not readily available in China, multi-brand boutiques cater to a niche shopper with a more discriminating and knowledgeable understanding of the global fashion scene, rather than the logo-saturated mass-market consumer. Read More