in-store experience
Why High Prices Don’t Define Luxury for Gen Zers
Most people think of luxury as “expensive.” But the price doesn’t make a product more luxurious to Gen Z. We explain why. Read More
4 Reasons To Invest In Physical Luxury Stores
The global pandemic provided a surge in e-commerce shopping, but there are signs that traditional luxury spaces are gaining in importance again. Read More
Why Retail Experiences Matter for Luxury Brands
As COVID-19 ebbs and flows around the globe, luxury brands need to create brick-and-mortar retail experiences that touch the heart of consumers. Read More
Does Gucci Need a Reset?
Gucci’s 2020 financial performance was disappointing, with some critics suggesting that the brand needs a dramatic reset. But that’s far from the case. Read More
China’s Luxury Market Will Only Get Trickier In 2021
China was a bright spot for luxury brands in 2020. But don’t expect the same stratospheric market growth in China this year. Read More
