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Tiffany & Co. Reveals Celebrity Portraits From Chinese Artist Collaboration
The jeweler collaborates with renowned artist Yu Hong for a series of portraits of influential Chinese women that explores the concept of "unlocking possibilities." Read Moreilly Merges Coffee With Art For Liu Wei Collaboration
As China's coffee market booms, the Italian roaster teams up with the Chinese artist as it continues to target cultural connoisseurs. Read MoreChina: This Week in Digital Luxury Marketing
A roundup of new and ongoing digital campaigns launched by luxury brands in China this week, featuring Four Seasons Hotel Shanghai, illycaffè, Audi, TAG Heuer, and Sephora. Read MoreSeventh Galleria illy Pop-Up Launches In Beijing
Continuing its worldwide march, Galleria illy — a pop-up on steroids that hosts exhibitions, talks and performances by some of the world’s leading artists, writers and cultural curators — recently… Read MoreIlly: China To Become One Of Top Five Coffee-Drinking Countries
Though annual per-capita consumption sits at less than five cups, coffee is becoming a daily addiction rather than an occasional splurge for a growing slice of the Chinese population. Read MoreCaffeine & Culture: Galleria Illy To Make China Debut In Beijing
Continuing its worldwide march, which has seen it hit New York, Milan, Trieste, Berlin and London, Galleria illy is set to make its China debut in Beijing on October 26. Read MoreIlly Looks To Grind Away At Starbucks’ Lead In China
Via a savvy expansion scheme, which prioritized five-star hotels over mass-market product lines, illy's China strategy provides a valuable case study for anyone interested in differentiating a brand in a… Read More