idol economy
Can Western Luxury Brands Survive the New China?
Some global players smoothly managed China’s policy shifts while others couldn’t adjust. But did the trade war and rising labor costs also play roles? Read More
How MCM Is Winning Over New Chinese Luxury Shoppers Via Youth Culture
MCM was once a leader of logomania hype among Chinese millennials. But its latest rebrand cleverly repositions the luxury brand for young Gen-Z shoppers. Read More
Will Luxury Brands Stand By Idol Kris Wu After Teen Sex Allegations?
Chinese Canadian pop star Kris Wu is embroiled in sexual assault allegations. How will luxury brands respond to the scandal? Read More
How Luxury Brands Prosper From China’s Scary C-pop Fans
C-pop stars have taken over luxury campaigns thanks to young China’s surging purchasing power. But how can brands avoid the pitfalls of these fan economies? Read More
Beijing Cracks Down on Fan Culture. Will Brands Pay the Price?
Hundreds of Chinese fan clubs have pledged to rein in unruly behavior. How will this impact brands who bank on crazed consumer spending? Read More
How COVID-19 Changed The KOL Industry In 2020
In 2020, COVID-19 disrupted the dynamics between KOLs, brands, and customers. Now, the role of KOLs is drastically shifting in China. Read More
Idol Hua Chenyu Storms China’s Toy Market With Tiny Lookalike
Hua’s team could be eyeing a piece of the multi-billion dollar toy market, but what Hua’s fans want is a piece of the idol. Read More
