idol economy
Can K-Fashion Win Back The Hearts Of Chinese Consumers? We11done And Sequoia Capital China Are Betting On It
K-fashion brands like We11done are going mainstream in China, gaining local followers, and even bypassing daigou. But more challenges may lie ahead. Read MoreWill China’s Ban on “Boys’ Love” Programs Hurt Luxury?
Beijing has officially banned idol talent programs and Boys’ Love-themed dramas. How will that affect luxury brands operating in China’s market? Read MoreCan Western Luxury Brands Survive the New China?
Some global players smoothly managed China’s policy shifts while others couldn’t adjust. But did the trade war and rising labor costs also play roles? Read MoreHow MCM Is Winning Over New Chinese Luxury Shoppers Via Youth Culture
MCM was once a leader of logomania hype among Chinese millennials. But its latest rebrand cleverly repositions the luxury brand for young Gen-Z shoppers. Read MoreWill Luxury Brands Stand By Idol Kris Wu After Teen Sex Allegations?
Chinese Canadian pop star Kris Wu is embroiled in sexual assault allegations. How will luxury brands respond to the scandal? Read MoreHow Luxury Brands Prosper From China’s Scary C-pop Fans
C-pop stars have taken over luxury campaigns thanks to young China’s surging purchasing power. But how can brands avoid the pitfalls of these fan economies? Read MoreBeijing Cracks Down on Fan Culture. Will Brands Pay the Price?
Hundreds of Chinese fan clubs have pledged to rein in unruly behavior. How will this impact brands who bank on crazed consumer spending? Read MoreHow COVID-19 Changed The KOL Industry In 2020
In 2020, COVID-19 disrupted the dynamics between KOLs, brands, and customers. Now, the role of KOLs is drastically shifting in China. Read MoreIdol Hua Chenyu Storms China’s Toy Market With Tiny Lookalike
Hua’s team could be eyeing a piece of the multi-billion dollar toy market, but what Hua’s fans want is a piece of the idol. Read More