iconic products
Was It A Smart Move For Patek To Kill Its Most Iconic Watch Line?
It is rare for a brand to discontinue its most iconic item. But Patek Philippe did just that, and it was a smart move. Read More
What Brands Can Learn From Bottega Veneta’s Reinvention
In 2008, Bottega Veneta saw the writing on the wall and made changes to appeal to millennial and Gen-Z shoppers. Did it work? Read More
The Luxury Rebound — Brace, Brace, a New Era of Exuberance Has Started
The pandemic is far from over but luxury demand has already moved on to the next phase of growth, so expect to be surprised. Read More
Understanding The Power Of Luxury’s Iconic Products
A “buy less, buy better” attitude combined with consumers’ search for values has led to a boom in iconic luxury products. Read More
