icicle
What Brands Need to Know Before Livestreaming in China
A virus remedy for luxury brands during recent fashion weeks, can livestreaming extend beyond runways to provide them with a new sales platform? Read More
The Verdict On Shanghai Fashion Week
This season, facing unprecedented disruption to brands, stores and supply chains, Shanghai Fashion Week’s industry elite chose a new approach. Read More
Luxury Brands Digital Marketing That Worked in China During the COVID-19 Crisis
COVID-19 demands new forms of consumer engagement, so we took a look at what digital marketing campaigns have worked for international brands in China. Read More
What Brands Should Have Learned About China in 2019
Here are the most important market trends from China this past year, despite an economic slowdown, Hong Kong protests, and the U.S.-China trade war. Read More
Can China Become a Leader in Sustainability?
After speaking with experts about sustainability, changes are slowly taking place in China through its consumers, brands, and government. Read More
Chinese Whispers: Tmall Joins Paris Fashion Week with “See Now, Buy Now“ And More
Tmall will bring “see now, buy now“ model to Paris Fashion Week, allowing consumers to shop runway show piece directly at the convenient from their phone. Read More
The Value of Being Different: Lessons from Hermès and Icicle
Luxury brands need to break the mold in order to succeed in China. Here's how brands like Hermès and Icicle have found success in the market. Read More
Chinese Whispers: Is the Daigou Business Dying, and More
Chinese government's crackdown on daigou during the past Golden Week is the beginning of China's plan to completely wipe out personal daigou shoppers. Read More
Paris Emerges as Incubator for Chinese Luxury Brands Expanding to Europe
The recent Salon du Luxe conference in Paris showed the city is still a luxury capital not only for Chinese tourists, but for Chinese brands expanding globally. Read More
