icicle

A virus remedy for luxury brands during recent fashion weeks, can livestreaming extend beyond runways to provide them with a new sales platform? Read More

This season, facing unprecedented disruption to brands, stores and supply chains, Shanghai Fashion Week’s industry elite chose a new approach. Read More

COVID-19 demands new forms of consumer engagement, so we took a look at what digital marketing campaigns have worked for international brands in China. Read More

Here are the most important market trends from China this past year, despite an economic slowdown, Hong Kong protests, and the U.S.-China trade war. Read More

After speaking with experts about sustainability, changes are slowly taking place in China through its consumers, brands, and government. Read More

Tmall will bring “see now, buy now“ model to Paris Fashion Week, allowing consumers to shop runway show piece directly at the convenient from their phone. Read More

Luxury brands need to break the mold in order to succeed in China. Here's how brands like Hermès and Icicle have found success in the market. Read More

Chinese government's crackdown on daigou during the past Golden Week is the beginning of China's plan to completely wipe out personal daigou shoppers. Read More

The recent Salon du Luxe conference in Paris showed the city is still a luxury capital not only for Chinese tourists, but for Chinese brands expanding globally. Read More