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Li-Ning Drops Wallabees And Desert Treks, Plus More Local Tie-Ups: China Collabs Of The Week
A Paris Fashion Week highlight, cult footwear partnership, and artist-brand pairing make up this week’s diverse roundup of brand collaborations in China. Read More
What A Viral TV Drama Set In Yunnan Reveals About China’s Gen Z
China's younger generations are yearning for rural escapism through the popular C-drama “Meet Yourself,” which has been viewed over 1 billion times. Read More
Why The Western Approach To Sustainability Won’t Sell In China
When it comes to sustainability messages, Chinese consumers respond differently than their western counterparts. What makes a bigger impact in each market? Read More
How Fashion Brands Can Craft An Effective Glocalization Strategy
Finding the right balance of marrying global strategy and local cultural context is vital for the success of brands in China. Read More
Inside ICICLE’s Strategy for Global Expansion
With ICICLE’s second store in Paris, the ICCF Group’s global expansion continues to gain pace. Here, Jing Daily analyzes its international goals. Read More
Xiaohongshu Launches New Collaboration with Homegrown Brands
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
How Luxury Brands Can Connect With Aging Chinese Millennials
Can luxury brands leverage the striking parallels between China’s millennials and its senior demographic to gain a stronger foothold in the county? Read More
Why ‘Invisible Luxury’ Is China’s Latest Trend
Young consumers have been demanding brands step up their efforts surrounding mindfulness, health, and discretion, but COVID-19 has accelerated this process. Read More
Has Fur Finally Had Its Day in China?
Prada, Michael Kors, and Gucci have all signed up to be fur-free. Now China’s biggest kids brand joins the list. Has fur finally had its day? Read More
A Fur-Free Future Depends On China
Global attitudes towards fur are changing, but China is both producing and consuming more fur than ever. What will it take to change that? Read More
