icicle
How Luxury Brands Can Connect With Aging Chinese Millennials
Can luxury brands leverage the striking parallels between China’s millennials and its senior demographic to gain a stronger foothold in the county? Read More
Why ‘Invisible Luxury’ Is China’s Latest Trend
Young consumers have been demanding brands step up their efforts surrounding mindfulness, health, and discretion, but COVID-19 has accelerated this process. Read More
Has Fur Finally Had Its Day in China?
Prada, Michael Kors, and Gucci have all signed up to be fur-free. Now China’s biggest kids brand joins the list. Has fur finally had its day? Read More
A Fur-Free Future Depends On China
Global attitudes towards fur are changing, but China is both producing and consuming more fur than ever. What will it take to change that? Read More
What Brands Need to Know Before Livestreaming in China
A virus remedy for luxury brands during recent fashion weeks, can livestreaming extend beyond runways to provide them with a new sales platform? Read More
The Verdict On Shanghai Fashion Week
This season, facing unprecedented disruption to brands, stores and supply chains, Shanghai Fashion Week’s industry elite chose a new approach. Read More
Luxury Brands Digital Marketing That Worked in China During the COVID-19 Crisis
COVID-19 demands new forms of consumer engagement, so we took a look at what digital marketing campaigns have worked for international brands in China. Read More
What Brands Should Have Learned About China in 2019
Here are the most important market trends from China this past year, despite an economic slowdown, Hong Kong protests, and the U.S.-China trade war. Read More
Can China Become a Leader in Sustainability?
After speaking with experts about sustainability, changes are slowly taking place in China through its consumers, brands, and government. Read More
Chinese Whispers: Tmall Joins Paris Fashion Week with “See Now, Buy Now“ And More
Tmall will bring “see now, buy now“ model to Paris Fashion Week, allowing consumers to shop runway show piece directly at the convenient from their phone. Read More
