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Why Brands Need To Keep Tabs On China’s Turbulent Gaming Sector
As fashion and beauty brands venture into China’s booming gaming industry, they should be wary of Beijing's increasing crackdowns on its tech giants. Read MoreJD.com Zeros In On China’s Growing ESports Market
ESports continues to grow in China. Now, JD.com has moved into this lucrative sector with a gaming alliance and a multilateral approach. Read MoreIs Outdoor Brand Arc’teryx Quietly Pivoting to a “China First” Strategy?
How much Amer Sports and Arc’teryx will change under Chinese leadership? China is shifting from an important market to the most important market. Read MoreA New Crackdown on Livestreaming Content
Chinese authorities put the brakes on a surge in livestreaming content by reviewing major platforms and take punitive action against them. Read MoreJD.com Heats Up the Battle for 618 Dominance
E-tailer JD.com kicked off China’s mid-year shopping event 618 festival today by announcing soaring sales across a number of categories. Read MoreThe Ugly Truth Behind China’s Live-Streaming Celebrity Mills
Becoming a popular live-streaming host entails working for low wages in poor conditions and often staying with viewers until daybreak. Read More