hung huang
Dior’s Failed China Livestream Is A Western Luxury Problem
Over 11 million people in China viewed Dior’s latest collection. The feedback was harsh, prompting the question: Does luxury even care about livestreaming? Read More
Inside Kering’s High-Stakes Fashion Conference on Sustainability
At this year's Shanghai Fashion Week, the luxury group Kering hosted the very first sustainability conference "K Generation Talk & Award Ceremony in China." Read More
Western Brands Cultivate Thanksgiving Culture in China Through Marketing Campaigns
Chinese consumers tend to be very open-minded in absorbing the customs of Western festivals such as Thanksgiving and have a lot of fun with them. Read More
Chinese Indie Designer Platform Trades Catwalk for Fashion Films to Influence Consumers
Beijing-based Fashion Now took a break from presentations and runway shows to let designers get creative and share another side of their brands to social media. Read More
Ask Hung Huang: Making Sense of Hong Kong’s Retail Slowdown
This week, expert columnist Hung Huang weighs in on what the future holds for Hong Kong's ailing retail market as mainland tourists stay away. Read More
Ask Hung Huang | China’s Online Publishing Ban for Foreign Companies
After China's online publishing ban for foreign companies went into effect on March 10, Hung Huang lays out what it means for fashion magazines and luxury brands. Read More
Opening Ceremony’s ‘Year of China’ Gives Major Platform to Emerging Chinese Designers
Cutting-edge lifestyle and concept store Opening Ceremony invites fans to shop for looks from emerging Chinese fashion designers with studios across the globe. Read More
Ask Hung Huang | China’s Role at the World’s Top Fashion Weeks
For her column this week, Hung Huang weighs in on Chinese designers and celebrities at New York, London, Milan, and Paris Fashion Week. Read More
Ask Hung Huang | Keeping Up With China’s Fashion KOLs
As luxury brands continue to rely on the influence of KOLs for promotion in China, Hung Huang shares her thoughts on how much benefit they can be. Read More
Ask Hung Huang | A Global Spending Spree for Chinese New Year
As Chinese travelers gear up to fan the globe for the upcoming holiday, Hung Huang shares her advice on how to attract them. Read More
