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These WeChat Campaigns Won Over Chinese Luxury Tourists During China’s ‘Super’ Golden Week
China had an eight-day Golden Week holiday this year, which, for luxury brands, represents a key opportunity to capture the attention of Chinese travelers. Read More
This Report Reveals the Internet Trends in China that Matter to Luxury Brands
Here is what this report on Chinese internet trends published by investment expert Edith Yeung means to luxury and fashion brands in China. Read More
Fans Stunned as CEO of Major Chinese E-commerce Site Arrested for Smuggling Luxury Goods
Ji Wenhong, the CEO of the reputable Chinese e-commerce site Xiu.com, which was founded in 2008, was arrested for smuggling luxury goods. Read More
Tmall’s New Luxury Pavilion Taps Spanish Luxury Brand Loewe for Special Sale
On August 10, LVMH-owned Spanish luxury label Loewe will make its debut on Tmall's new Luxury Pavilion, for Alibaba's super VIP members. Read More
Alibaba Unveils Exclusive Luxury Pavilion Courting Super-Wealthy Chinese Shoppers
Alibaba Group released the Luxury Pavilion, an online shopping platform created exclusively for China's ultra-rich shoppers. Read More
10 Great Luxury WeChat Campaigns for Father’s Day in China
Among the many Father's Day WeChat campaigns by luxury brands for Chinese consumers, here are the ones we liked the best. Read More
Chinese Millennials Covet Dior, Prada When Shopping Abroad
Dior, Prada, Gucci and Coach are the top brand picks for Chinese millennials shopping abroad, according to a recent WeChat survey. Read More
10 Great Luxury WeChat Campaigns to Honor Mom This Mother’s Day
Many high-end brands have launched specially-designed Mother's Day campaigns for the Chinese market on social media as more consumers celebrate the holiday. Read More
Can Chinese Artists Lead Luxury Brands into New Territory?
Western luxury brands look to Chinese contemporary artists to tap emerging markets. Read More
6 Ways Luxury Brands Use WeChat for Marketing Campaigns in China
From O2O and KOLs, to gamification and Moments ads, here's how luxury brands are using WeChat to reach China's digital natives. Read More
