hugo boss

With uncertainties in its main markets of Europe and America, should Hugo Boss move up its scheduled plan to open more stores in mainland China? Read More

What's the perfect promotion during a virus lockdown — a video game. And Alibaba introduced a popular yet respectful one with its Valentine's Day campaign. Read More

With Western brands focusing on sales within China, there is a growing demand for executive education to help brands navigate this complicated market. Read More

New Retail, an online and offline into an experience for luxury consumers, is something traditional brands need to understand and adapt. Read More

Companies specializing in luxury goods has been forced to expand beyond its historical boundaries, moving into “experiential” spaces. Read More

With Father’s Day coming this Sunday, June 16, many brands posted their very own gift guide on WeChat. Here is how Hugo Boss, Canali, Berluti celebrated it. Read More

In this edition of The Review, we round up breaking news discussed in our daily newsletter from March 26-30, 2018. Read More

Chinese celebrities who performed at this year’s Lunar New Year Gala were seen in luxury brands including Valentino, Gucci, and Hugo Boss. Read More

Luxury brands should care about Redbook, China's e-commerce social media platform, in which users post organic content about luxury purchases every day. Read More

China had an eight-day Golden Week holiday this year, which, for luxury brands, represents a key opportunity to capture the attention of Chinese travelers. Read More