hugo boss
Traversing Chengdu, China’s New Luxury Capital
Chengdu, the provincial capital of China’s southwestern Sichuan province, is perhaps best known globally as the home of cute giant pandas. But it is now also a rising star within… Read More
Wake Up and Smell the Coffee. Beauty Certainly Has
With the increading popularity of coffee in China, local coffee chain brands have become ideal partners for beauty retailers. Read More
Is China Ready for a Vegan Fashion Revolution?
As generations of citizens embrace a shift towards meat-free and vegan lifestyles, will China’s future be driven by vegan fashion factories? Read More
How Is JD’s 618 Grand Promotion Faring?
JD.com’s 618 Grand Promotion event is seeing big spending on essential products — but also luxury investment pieces. Jing Daily explains why. Read More
Will Hugo Boss Start Its China Expansion Early?
With uncertainties in its main markets of Europe and America, should Hugo Boss move up its scheduled plan to open more stores in mainland China? Read More
Alibaba Uses Lockdown to Promote Its Virtual Avatar Game
What's the perfect promotion during a virus lockdown — a video game. And Alibaba introduced a popular yet respectful one with its Valentine's Day campaign. Read More
As China’s Market Shifts Inward, Brands Turn to Online Education
With Western brands focusing on sales within China, there is a growing demand for executive education to help brands navigate this complicated market. Read More
How to Win Chinese Hearts with Smart Carts and New Retail
New Retail, an online and offline into an experience for luxury consumers, is something traditional brands need to understand and adapt. Read More
Reshaping Luxury’s Old Boundaries
Companies specializing in luxury goods has been forced to expand beyond its historical boundaries, moving into “experiential” spaces. Read More
3 Creative Heartfelt Father’s Day Campaigns
With Father’s Day coming this Sunday, June 16, many brands posted their very own gift guide on WeChat. Here is how Hugo Boss, Canali, Berluti celebrated it. Read More
