hugo boss
How Is JD’s 618 Grand Promotion Faring?
JD.com’s 618 Grand Promotion event is seeing big spending on essential products — but also luxury investment pieces. Jing Daily explains why. Read More
Will Hugo Boss Start Its China Expansion Early?
With uncertainties in its main markets of Europe and America, should Hugo Boss move up its scheduled plan to open more stores in mainland China? Read More
Alibaba Uses Lockdown to Promote Its Virtual Avatar Game
What's the perfect promotion during a virus lockdown — a video game. And Alibaba introduced a popular yet respectful one with its Valentine's Day campaign. Read More
As China’s Market Shifts Inward, Brands Turn to Online Education
With Western brands focusing on sales within China, there is a growing demand for executive education to help brands navigate this complicated market. Read More
How to Win Chinese Hearts with Smart Carts and New Retail
New Retail, an online and offline into an experience for luxury consumers, is something traditional brands need to understand and adapt. Read More
Reshaping Luxury’s Old Boundaries
Companies specializing in luxury goods has been forced to expand beyond its historical boundaries, moving into “experiential” spaces. Read More
3 Creative Heartfelt Father’s Day Campaigns
With Father’s Day coming this Sunday, June 16, many brands posted their very own gift guide on WeChat. Here is how Hugo Boss, Canali, Berluti celebrated it. Read More
The Review: Record Moutai Profits, McCartney’s Break With Kering, and an AI Tailor
In this edition of The Review, we round up breaking news discussed in our daily newsletter from March 26-30, 2018. Read More
China’s Spring Festival Gala Is a Catwalk for Foreign Luxury Brands
Chinese celebrities who performed at this year’s Lunar New Year Gala were seen in luxury brands including Valentino, Gucci, and Hugo Boss. Read More
Why Luxury Brands Should Care About Chinese E-commerce Social Media Platform Redbook
Luxury brands should care about Redbook, China's e-commerce social media platform, in which users post organic content about luxury purchases every day. Read More
