Huang Zitao
How Fendi Leveraged Omnichannel Content Marketing To Celebrate Double 11
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Lacoste, Fendi, and Feiyue. Read More
Exclusive: With Sephora Event, LVMH Adds China to its Global ‘Open House’ Program
Luxury giant LVMH has chosen Sephora to host its first open house at the beauty retailer's Shanghai flagship store in October. Read More
In China, Luxury Brands Sell the (Virtual) Boyfriend Experience
In China, presenting virtual intimacy in advertising has become increasingly common, as a genre of POV (point of view) marketing. Read More
