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Is a Regretful NBA the ‘New Normal’ for Brands in China?
One tweet might have cost the NBA millions in Chinese deals, but will brands be this willing to stand by free speech in the future? Read More
NBA To Launch Chinese New Year Festivities For Massive China Fan Base
For the third year in a row, the NBA is honoring its largest global fan base with Lunar New Year celebrations both in China and at home. Read More
Yao Ming: China’s Newest Arts Ambassador?
Over the past few years, "art diplomacy" has become one of the most potent forms of Chinese soft power. This January, the Yao Ming Foundation will do its part to… Read More
