hongbao
Introducing WeChat Farm, A New Opportunity for Luxury Brands
With China still under lockdown, what better way for luxury to experiment with China’s booming digital fashion economy than to offer stickers on WeChat? Read More
Future Tech China: Douyin’s Winning 2021 Playbook
The gloves are coming off for Douyin this year. Here are five things they’ll do to guarantee their ascendancy at home in China over the course of 2021. Read More
Digital Red Envelopes Are a Crucial Marketing Tool in China
No longer just a Lunar New Year tradition, brands are using red envelopes to multiply their reach and convert digital campaigns into in-store purchases. Read More
WeChat’s Chinese New Year Cash-Giving Game Draws Users To Payment Service
A new viral Chinese New Year "red envelope" game by the mobile messaging service is gaining major attention for its new payment system. Read More
